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Located in the top-tier Nanjing West Road CBD in Shanghai, Ruiou Department Store and Jiuguang Department Store are connected by an arcade that serves as the only passage between the north and south shopping areas. All foot traffic must pass through it, ensuring 100% reach and enabling online and offline integrated promotion to expand brand influence.

The advertising screen covers the entire column in the form of a surround, so as to achieve no dead angle display.

As one of the largest subway stations in China, Shanghai People's Square Station has an average daily passenger flow of more than one million passengers.