Media Resources

Located in the central core area of the waiting concourse, this spot serves as an indispensable gathering hub for passengers after station entry and security screening. Within the naturally enclosed space of high-speed rail stations, this position captures and covers 100% of all waiting passenger flows, enabling mandatory exposure and in-depth penetration of brand messaging throughout passengers’ dwell time.

The large screen is located at the visual focal point of the hall. Passengers traveling from the four directions (north, south, east and west) can view it at eye level without any visual obstructions, achieving 100% coverage of all waiting passengers in the waiting hall. Travelers will repeatedly see the screen multiple times during their entire journey, including entering the station, waiting for trains, checking tickets and leaving.

All stations' waiting halls are equipped with 40 sets of 100-inch vertical double-sided LED screen matrices as standard, evenly arranged in seating areas, on both sides of ticket checking turnstiles and around information service counters. They cover all essential passenger routes including security check entry, waiting rest and queuing for ticket validation, leaving no passenger flow blind spots across the entire area.

Located at the central core of the arrivals floor and right by the exit of the metro transfer passage, this exclusive blockbuster media outlet covers all crowds exiting the arrivals floor, metro transfer passengers and terminal transfer travelers. Boasting an optimal location and cutting-edge latest format, it sits on the only mandatory route for all passengers who cannot avoid viewing it, and delivers stunning naked-eye 3D visual effects with tremendous impact.

Unified display boards are installed at eye level for comfortable viewing. Their dual-side layout along walkways covers passenger flows moving in both directions simultaneously, delivering clear and complete visuals from both near and far distances. Continuous placement of these boards creates a full-length brand corridor spanning the entire exit passage, generating an immersive visual surround effect.

It is located on the wall of the main exit core passage on the arrival floor of Hongqiao Railway Station. All passengers arriving by trains exit through this passage with no branch diversion routes and no blind spots for exposure. It serves as the final long-distance immersive communication scene for travelers before they arrive in Shanghai and exit the transport hub, ranking as a core prime fixed media resource on the arrival floor of Hongqiao Railway Station.

Located at the lintel of the exit elevator on the platform floor, directly in the line of sight with no obstructions. It delivers mandatory viewing at an optimal height and viewing distance, offering ample time for audiences to read advertisements and ensuring full exposure of advertising messages, covering all arriving passengers and some departing passengers.