Media Resources

All stations' waiting halls are equipped with 40 sets of 100-inch vertical double-sided LED screen matrices as standard, evenly arranged in seating areas, on both sides of ticket checking turnstiles and around information service counters. They cover all essential passenger routes including security check entry, waiting rest and queuing for ticket validation, leaving no passenger flow blind spots across the entire area.

Located at the central core of the arrivals floor and right by the exit of the metro transfer passage, this exclusive blockbuster media outlet covers all crowds exiting the arrivals floor, metro transfer passengers and terminal transfer travelers. Boasting an optimal location and cutting-edge latest format, it sits on the only mandatory route for all passengers who cannot avoid viewing it, and delivers stunning naked-eye 3D visual effects with tremendous impact.

Unified display boards are installed at eye level for comfortable viewing. Their dual-side layout along walkways covers passenger flows moving in both directions simultaneously, delivering clear and complete visuals from both near and far distances. Continuous placement of these boards creates a full-length brand corridor spanning the entire exit passage, generating an immersive visual surround effect.

It is located on the wall of the main exit core passage on the arrival floor of Hongqiao Railway Station. All passengers arriving by trains exit through this passage with no branch diversion routes and no blind spots for exposure. It serves as the final long-distance immersive communication scene for travelers before they arrive in Shanghai and exit the transport hub, ranking as a core prime fixed media resource on the arrival floor of Hongqiao Railway Station.

Located at the lintel of the exit elevator on the platform floor, directly in the line of sight with no obstructions. It delivers mandatory viewing at an optimal height and viewing distance, offering ample time for audiences to read advertisements and ensuring full exposure of advertising messages, covering all arriving passengers and some departing passengers.

Being the highest-rated media in the Shanghai Metro, it's a rare landmark-level static advertising resource across the entire line. The spots are carefully selected based on passenger flow, spending power, and location, making them unique and not replicable. Different from ordinary A/A++ regular stations, they naturally come with premium traffic credibility, making them a prime ground for brands to capture the core mindset of Shanghai.

The main transfer passage at Yishan Road for Lines 3, 4, and 9 is the only route for cross-line transfers, with no detours or diversions, covering 100% of passenger flow. The underground low-light environment provides clear, even visuals without reflections, fully showcasing brand campaigns and product details with a strong visual impact.

The media uses a combination of a central dynamic lightbox and wall stickers. It’s a rare non-standard immersive media that mixes movement and stillness. In underground, low-light environments, it has strong visual impact, quickly grabbing the audience’s attention from a distance, and greatly boosting how long people notice the ads and remember them.