- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：high-speed railway | Frequency：300 |
| Address：No. 303 Moling Road, Jing'an District | Format：large screen | Duration：10s |
| Location：Off-site Square | Min Qty：1 | Operating Time：8-22o'clock |
| Size：25.6m × 8.19m | Min Period：month |
The large screen is positioned directly beneath the gilded station name sign of "Shanghai Station", stretching across the main entrance gate. Blending seamlessly with the station clock tower and the front square, it is the sole giant LED media installation owned by the Shanghai railway gateway station building. Unlike small auxiliary screens attached to the facades of shopping malls in the square, it represents the official core landmark resource of the station. Its striking visual impact draws the attention of crowds waiting to greet arriving passengers, passing local residents and tourists. There are no competing large screens of equivalent grade in the surrounding area, making this resource extremely scarce.
The square features an open layout with no tall trees, pillars or buildings blocking the view. It delivers crisp, vivid imagery, with an optimal viewing distance ranging from 50 to 200 meters and a wide viewing angle. Pedestrians in the square, passengers at bus stops, vehicles queuing in the taxi waiting area, traffic on Moling Road, and cars on the overpass in the distance can all view the screen without blind spots, generating powerful visual arresting effects even from afar. A single advertising placement enables high-density exposure and market penetration.
The screen measures 25.6 meters by 8.19 meters, covering a total area of 209.72 square meters. Spanning the entire entrance horizontally, it creates an immersive visual impact at close range, boasting far stronger presence than medium and small outdoor LED screens to maximize premium brand image display. Its primary audience consists of frequent business travelers, tourists and intercity commuters, who possess strong purchasing power and high brand awareness. Advertisers can accurately target this high-net-worth mobile demographic to achieve efficient conversion from visual exposure to purchasing decisions.
As a highly influential transportation hub, Shanghai Railway Station’s outdoor square leaves travelers with their final impression before they exit the station. It is also a thoroughfare for crowds including relatives and friends waiting to pick up passengers, local passersby and tourists. The large screen sits at the central focal point of the South Square with unobstructed sightlines. Leveraging massive passenger flow and a unique location, it delivers frequent organic exposure and stands as the most eye-catching landmark on the square.
It reaches over 300,000 passengers daily and forms an unavoidable visual highlight for anyone entering the station, boasting an advertising exposure rate far exceeding that of ordinary out-of-home media. During peak travel periods such as the Spring Festival travel rush and National Day holiday, its single-day exposure can surpass 500,000 views, enabling scenario-based communication that leaves deep brand impressions. More than just an advertising medium, this large screen serves as the digital nerve ending of Shanghai’s urban transportation gateway. Its media advantages stem from an integrated four-dimensional system built around pedestrian traffic, technology, spatial layout and operational management.
This official core landmark LED screen at Shanghai’s railway gateway stands apart from commercial screens surrounding the square. Boasting a rare location, exclusive visual dominance and outstanding recognizability, its frequent exposure continuously reinforces brand recall among audiences. Occupying the prime central visual position of the station square, it carries stronger landmark characteristics, covers a more comprehensive passenger base and delivers higher communication credibility. It is a top-tier landmark out-of-home LED communication platform at the square of Shanghai Railway Station.
