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- Media Map
| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：Lujiazui | Format：Film | Duration：0 |
| Location：Passage for Exit 9 | Min Qty：2 | Operating Time：0-24o'clock |
| Size：76.8㎡ | Min Period：4week |
Exit No.9 ranks among the top passenger flow entrances and exits across the entire Lujiazui Station. It provides direct access to the Bank of East Asia Building, Taiping Finance Tower and L+Mall Lujiazui Center. Landmark financial buildings including the Shanghai Tower and Shanghai World Financial Center are within walking distance. This exit gathers three core passenger groups: commuting financial professionals, high-end mall shoppers and urban sightseeing tourists. During morning and evening rush hours, long queues form for entry. The staircase serves as an essential passenger diversion passage with no alternative detour routes, covering 100% of all people entering and exiting Exit No.9.
This exclusive passage for Exit No.9 has no detours available, no branch paths for passenger diversion and no alternative walking routes. All passengers taking the stairwell cannot avoid the advertisements mounted on both sides throughout their journey, making this a naturally mandatory-attention media space. As an enclosed underground passage, it blocks interference from outdoor vehicle traffic and scattered surrounding billboards. Passengers move at a slower pace while ascending and descending the stairs, with a full transit duration of 15 to 25 seconds. Their line of sight stays fixed on the stair risers, allowing them to fully absorb information via close eye-level viewing, resulting in a far higher brand retention rate than media installed in distant passageways.
100% of passengers pass through the stairwell area. With no option to avoid the space, their natural line of sight aligns with the signage, delivering full audience coverage with zero leakage and zero filtering. The average passenger encounters the advertisements 2 to 3 times per trip. The space is highly compatible with stair-mounted advertisements, enabling thorough information absorption and exceptional brand memorability. Leveraging the landmark IP of Lujiazui Financial CBD, this medium strongly reinforces brands’ premium positioning and effectively elevates their high-end image and credibility.
As one of the key entrances and exits of the station, these stickers are directly laid on the vertical surfaces of stair treads along the vertical thoroughfare that all passengers must pass through when entering and exiting the station. They deliver seamless coverage of massive commuter and business foot traffic with powerful visual guidance. Beyond standard route directions, such stickers can integrate commercial advertising, creating a continuous, immersive visual impact with every step passengers take up and down the stairs.
This spot delivers an immersive viewing experience at close eye level, supporting two placement modes: partial single-side posting and full stair wrapping on both sides. Additionally, the high-frequency recurring foot traffic here enables creative presentations including serialized brand storyboards, thematic long-format visuals and new product narrative imagery, offering ample space for creative displays suitable for all types of brand image building and marketing promotion. Bidirectional morning and evening commuter flows achieve two rounds of long-lasting brand exposure daily. Combined with daytime consumer crowds and night riverside sightseers, the location sustains round-the-clock brand visibility across all time periods.
Located at the heart of Lujiazui, a national-level financial CBD, the site inherently carries an international, high-end urban business identity. Brands advertised here leverage the landmark prestige of Lujiazui to reinforce professional, light luxury and premium brand positioning. It reaches both local business elites and nationwide tourists visiting Shanghai, realizing targeted penetration within exclusive social circles alongside citywide exposure. The placement can be bundled and coordinated with long-wall stickers in Exit 9 passageways and stairwell ceiling light boxes to form a complete communication loop spanning "gate passage – pedestrian staircase – station entrance/exit", amplifying brand influence across the full journey of transfers, station exits and ground-level transit.
