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- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Lines 7 and 8 | Format：Internal charter car | Duration：0 |
| Location：Lines 7 and 8 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：\ | Min Period：4week |
Passengers cannot avoid the brand visuals whether they are standing, sitting, boarding or alighting, with a forced exposure rate of nearly 100%. Full roof wraps and full-car seat back stickers are adopted, which differ from standard basic interior train wraps that only cover side walls. Passengers are exposed to the ads an average of 8 to 12 times per single trip, and the completeness of information reception is over 70% higher than that of platform light boxes, forming a three-in-one communication loop of "visual enclosure, psychological immersion and behavioral guidance".
This complete package combining Position A/B/C ads, roof wraps and seat stickers delivers all-round three-dimensional coverage of the entire carriage, surrounding passengers’ line of sight from all directions—up, down, left and right. It is the top-tier package with outstanding visual performance among carriage media on Metro Lines 7 and 8. While regular interior wraps only cover carriage side panels, this premium version adds dual layers of media carriers on both the roof and seats. Brand visuals capture passengers’ sightlines in all scenarios: looking up, looking straight ahead, looking down, sitting and standing, achieving a forced exposure rate close to 100%. Its striking visual impact far exceeds that of basic interior wraps, making it ideal for creating exclusive themed experience carriages.
Metro passengers spend nearly half an hour on average per single trip, and their stay time is even longer during morning and evening rush hours. Inside the enclosed carriage space, passengers have almost no distractions apart from their mobile phones, which grants interior train wrap media the longest viewing duration. Brands can convey advertising information fully and in detail just like a "mobile outdoor print magazine", making this the optimal media format for detailed ad reading.
This premium upgraded luxury wrapped train package includes the complete basic visual system for wrapped trains, plus two high-end value-added media carriers, creating an all-round 360° immersive communication scenario unavailable on standard wrapped trains. The entire carriage features unified brand VI with no cluttered third-party advertisements, delivering a pure, upscale carriage ambiance and striking visual impact. It is a scarce mobile media resource ideal for creating internet-famous themed exclusive trains.
It covers core areas of southern Beijing and the central axis with large, steady passenger flows for daily commutes and leisure trips. The expanded media space and full-wrap display deliver powerful visual impact. Panoramic themed exclusive trains build an immersive advertising environment that leaves lasting impressions on audiences. With an average single-trip ride time of 20 to 35 minutes, the lengthy commute provides ample viewing time for the full-car three-dimensional advertisements, enabling far deeper information delivery than static light boxes inside stations.
Leveraging the massive daily passenger volume of Lines 7 and 8, wrapped train ads achieve high-frequency exposure. Long-term continuous placement allows brands to dominate the mobile communication market along the central axis of south-central Beijing and key southern districts. It continuously cultivates audience recognition along the routes, builds communication barriers against competitors, and consolidates the brand’s regional market standing. Elevating the premium brand image while driving tangible conversion results, this high-end carriage media is an optimal choice for nationwide brand promotion that integrates brand building and performance outcomes.
