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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Line 2 | Format：Internal charter car | Duration：0 |
| Location：Line 2 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：400m² | Min Period：4week |
Line 2 is Beijing’s core inner-loop circular subway line, classified as the top-tier ST1 Golden Trunk Line. It has no start or terminal stations and loops through the heart of the city center, linking top interchange hubs, central CBDs, government districts, mature residential areas and cultural tourism landmarks including Xizhimen, Dongzhimen, Chaoyangmen, Jianguomen, Fuxingmen and Qianmen. It is the only circular subway line that fully covers all commercial districts, transportation hubs, office zones and residential and travel spaces in central Beijing.
The line carries millions of passenger trips on an average daily basis, with its main audience consisting of high-value core consumers aged 18 to 50, including office professionals, government and enterprise staff, middle-class families and out-of-town tourists. This demographic boasts strong purchasing power and holds high decision-making authority, making the line a core traffic platform for premium brands to build urban influence. Trains run in loops all day long, dynamically covering key citywide areas and delivering far higher communication efficiency than conventional one-way trunk line advertising media.
Full-train wrap advertising breaks the spatial limitations of traditional advertisements, turning an entire subway train into a "massive moving billboard". With a display area of up to 400 square meters, paired with eye-catching exterior wraps and full interior coverage, it delivers a full-link immersive experience for passengers from station entry and waiting to boarding and riding. Such highly striking visual effects serve as an ideal medium for building and reinforcing major brand images.
Leveraging the enclosed carriage scenario to support brand message delivery, it delivers long-distance mass exposure across cities and creates mobile urban landmarks. Internal wrapped carriages enable immersive, in-depth communication inside trains. Combining short-term and long-term communication effects, they help brands gain widespread recognition while leaving profound impressions on audiences. As a rare integrated full-car media solution that combines extensive outdoor reach with in-car deep engagement, it fully showcases brand identity, product selling points and event details, forming a complete communication loop from superficial exposure to effective consumer conversion.
The basic package consists of exterior wrapped carriages plus standard internal wrapped carriages. For a more immersive experience, clients can upgrade to exterior wrapped carriages paired with premium super internal wrapped carriages, supplemented by full ceiling stickers, seat stickers and full-floor floor stickers. This achieves four-dimensional full wrapping covering the sides, ceiling and floor of carriages, further amplifying the atmospheric vibe of the in-car space and creative photo opportunities. Delivering 360° three-dimensional coverage of both the train body and carriage interior, it represents the most high-end and immersive brand communication solution among Beijing Metro media resources.
Launching a full-car wrap advertisement inherently demonstrates a brand’s strength, helping build a premium and distinctive brand image. The highly visually striking full-car wraps easily encourage passengers to take photos and share them online, generating secondary communication on social media and expanding brand influence. Its value lies not only in short-term exposure volume, but more importantly in the long-term enhancement of brand equity brought by its role as a "mobile brand experience hall".
