- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Lines 3 and 7 | Format：Internal charter car | Duration：0 |
| Location：Lines 3 and 7 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：\ | Min Period：4week |
This media format adopts progressive display that follows passengers' movement trajectories to build a 360° three-dimensional visual matrix. It delivers continuous exposure lasting 8 to 15 minutes during morning and evening rush hours, greatly improving the completeness of information reception compared with ordinary vertical media. It skillfully leverages passengers' habitual upward glances inside carriages to achieve natural gaze of 2 to 3 seconds each time, embedding brand information into people's minds imperceptibly.
Ultra-long themed visuals on both sides of carriages, advertising stickers inside and outside carriage doors, lintel billboards above windows, full-length ceiling stickers covering the entire train, full-coverage seat back stickers, as well as matching visuals on carriage partitions, pillars and handrails fill every corner of the train compartment. Custom full-length floor stickers run through the entire passenger passage area of the carriage, seamlessly splicing themed visuals and filling the gap in ground communication of traditional train wrapping advertising. They serve as core value-added positions for creating immersive scenes and implementing creative check-in activities.
The one-way travel time of the two lines exceeds 20 minutes. The enclosed carriage environment eliminates external distractions, giving passengers ample time to view advertising content. The floor is the only medium that passengers keep in constant contact with. Standing passengers naturally lower their line of sight toward the ground, while seated passengers stay in close proximity to the visuals throughout the ride. Dozens of repeated exposures can be achieved in a single trip. This close-range and high-frequency exposure method effectively strengthens brand recognition.
Four-dimensional linkage of side walls, vehicle roofs, seats and floors breaks the limitations of traditional flat advertisements and creates exclusive mobile themed exhibition halls. The consistent and coherent visuals deliver far higher audience memory retention than ordinary carriage ads. T1-tier lines feature lower launch costs and superior exposure cost-effectiveness. Dual-line joint placement fully covers three core passenger flow scenarios in eastern Beijing: commuting, consumption and cultural tourism, capturing mainstream consumers aged 18 to 45 in one stop and suiting brand promotion across all product categories.
The deluxe super exclusive carriage plus floor sticker package represents the top-tier premium media for subway carriages. Building on full coverage of all standard deluxe exclusive carriage advertising positions, it adds full-vehicle custom floor stickers, drastically expanding the total advertising display area of the carriage. It achieves all-round four-dimensional wrapping without blind spots across side walls, ceilings, seats and floors, forming a complete visual loop covering upward, horizontal and downward viewing angles with immersive atmosphere and striking visual impact. Its advertising effectiveness is 2 to 3 times that of scattered ordinary carriage ads.
Premium T1-tier traffic lines are core communication arteries second only to loop ST1-tier lines, boasting both high-quality passenger flow and extensive coverage. Each single line records a daily passenger volume of over 650,000. Joint placement across two such lines can fully connect consumer groups spanning east and west Beijing, with a far broader audience reach than branch lines. Lines 3 and 7 under the T1 tier have lower entry thresholds and better cost per thousand impressions, making them highly cost-effective arterial options for brands aiming for large-scale market penetration and citywide exposure.
