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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Chaoyang Park | Format：Light box | Duration：0 |
| Location：Station Hall | Min Qty：5 | Operating Time：0-24o'clock |
| Size：6m×3m | Min Period：4week |
Light boxes are densely installed in station interchange corridors and on both sides of entrances and exits, where passenger flow concentrates. With long visual dwell time, the forced viewing rate of advertisements exceeds 85%. Efficient information penetration is achieved in an undisturbed enclosed space, delivering 100% full coverage and mandatory exposure. Enclosed underground station halls are free from outdoor strong sunlight and traffic interference, maintaining stable visibility of visuals all day long, with a far higher communication reach than street-side outdoor advertisements.
Chaoyang Park Station records a daily passenger flow of over 120,000, featuring two distinct passenger groups. On workdays, business commuters make up the majority, leading to extremely heavy crowds during morning and evening rush hours. On weekends and holidays, a large number of sightseers and family visitors flock in. This covers two communication scenarios: long-term sustained exposure on workdays and short-term surging exposure. Passengers spend 3 to 5 minutes in total transferring, purchasing tickets and entering/exiting the station, with minimal advertising clutter in enclosed halls allowing ample time for full ad viewing.
Premium light boxes are limited and scarce media resources at Class A prime subway stations, deployed only at major core interchange hubs. The underground environment boasts extremely little external interference, with average passenger dwell time exceeding 90 seconds. The ad memory retention rate is over 40% higher than that of ordinary outdoor media. Frequent daily passenger trips enable repeated and in-depth brand exposure. Passenger flow remains steady throughout the day, with a sharp surge in exposure during morning and evening rush hours as well as weekend park visiting periods.
This station captures steady passenger flow from two rail lines: Line 3 serving east-west commutes and Line 14 as the north-south trunk route, plus exclusive cultural and tourist foot traffic from Chaoyang Park, resulting in a large passenger base with high-quality audiences. Its core demographic consists of urban middle-class residents, office white-collar workers, cultural and creative practitioners, and parent-child families aged 25 to 45. Over 70% of this group hold independent consumption decision-making power, covering mainstream high-end consumer groups in automobiles, beauty, parent-child services, cultural tourism and other sectors. It delivers sustained daily exposure from regular commuters while reaping the traffic dividends of cultural tourism on weekends and holidays.
Chaoyang Park Station features artistic interior decoration. Its light luxury and deluxe light boxes align perfectly with the brand positioning of high-end labels. These scarce prime locations avoid homogeneous competition among in-station media, effectively helping brands build an upscale and sophisticated image and elevate brand texture. Boasting a massive daily passenger volume, the station can reach diverse social groups across eastern Chaoyang in one stop, enabling wide yet precise exposure upon ad placement with extremely high cost-effectiveness.
Backed by consistent composite passenger flow from the interchange of two metro lines, stunning visual impact of the 12-meter full-width giant screen, and precise coverage of both high-net-worth and trendy consumer groups, this media asset delivers dual communication strengths: long-term brand impression cultivation on workdays and short-term traffic surges from cultural tourism on weekends. The oversized exclusive screen inherently carries an upscale brand tone. It not only showcases the brand strength of leading enterprises but also accurately reaches core high-end residential and leisure consumption crowds in eastern Chaoyang, making it a rare, cost-efficient offline brand communication platform covering the entire eastern district.
