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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Changchun Bridge | Format：Light box | Duration：0 |
| Location：Station Hall | Min Qty：2 | Operating Time：0-24o'clock |
| Size：38㎡ | Min Period：4week |
The deluxe light boxes are installed along the main central passage axis of the station hall, the only route that passengers must take for card swiping entry, interchange between two lines and exit. The station hall sees a steady daily passenger flow of over 82,000 people. Passengers spend an average of 3 to 6 minutes transferring or waiting for escalators. Slow short-distance walking creates long-duration and high-frequency repeated exposure. Unlike media on platforms where passengers pass by quickly, the viewing time for advertisements is more than doubled, and brand memory retention is greatly improved.
The station hall passage is an enclosed space where passengers move slowly with an average stay of no less than 45 seconds. Free from pop-up phone notifications and broadcast interruptions, passengers focus far better on ad information than they do with outdoor or online media, lifting brand memory retention by over 40%. Continuous exposure covers both daily commuting and weekend consumption scenarios, bringing high-frequency repeated contact. Advertisement viewing time is more than doubled, and brand memory depth is significantly enhanced.
The light boxes directly face passengers queuing and waiting, aligned perfectly with the horizontal line of human sight, delivering far higher memory retention than mobile outdoor advertisements and optimal ad reception effects. The surrounding area is spacious and bright with no obstructions. Sufficient lighting ensures clear visibility of ad content, offering ample time for audiences to read ads and boosting information penetration efficiency. Exposure is stable with no competition from rotating ads.
The deluxe light boxes are installed along the main central passage axis of the station concourse, lying on the core passenger flow routes that all commuters must pass through for station entry card swiping, interchange between two lines, escalator access and station exit. Unobstructed by columns, ticket gates or equipment, they deliver full-view, blind-spot-free exposure and reach 100% of passenger traffic within the station. The station draws a balanced and stable passenger base with no stark seasonal fluctuations, combining weekday commuter crowds and weekend/holiday leisure shoppers from the surrounding commercial district.
The core passenger group of the station mainly consists of middle-class white-collar workers, corporate management staff and high-net-worth households aged 25 to 45, with high-spending decision-makers accounting for over 70% of total visitors. This demographic boasts steady incomes, strong purchasing power and high demand for premium products, making them the core target audience for mid-to-high-end brands. In addition, the station accommodates two passenger streams: east-west commuters of Line 12 and cross-district travelers of Line 10, enabling multi-point penetration into major consumer groups in the west urban area and precisely meeting brands’ demands for customer acquisition, product promotion and traffic diversion.
As a limited exclusive branding medium within the station, the core deluxe concourse light boxes feature no large competing advertisements in the same passage. Occupying the unmissable visual central axis for interchange passengers without column obstructions, they provide full-view coverage of all entering, exiting and transferring passengers. The oversized integrated full-wall display delivers an immersive high-end aesthetic, setting it apart from fragmented standard small light boxes. Advertising placements here leverage the upscale consumption vibe of Jinyuan Commercial District to rapidly elevate a brand’s market positioning, generating brand value growth unattainable through advertisements at ordinary community stations.
