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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Line 13, ST1 Grade | Format：Internal charter car | Duration：0 |
| Location：Line 13 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：\ | Min Period：4week |
Class ST1 full wrapped train carriage ads fully cover four core visual zones including carriage window billboards, door advertisements, seat headers and carriage connection areas, creating a 360° all-around exclusive communication space with a forced exposure rate close to 100%. The carriage serves as an independent enclosed communication environment free from scattered small ads that distract audiences, delivering high-purity communication with drastically reduced information interference. Its completeness of message reception and brand memorability far outperform static light boxes in station halls and short-duration platform media.
As a mobile enclosed reading space, passengers spend an average of 25 to 40 minutes per single trip, granting them ample time to fully absorb brand copy and promotional offers. It achieves far higher integrity of information delivery than short-duration out-of-home media outside stations, functioning like a mobile commuter magazine. Featuring long billboards on both side windows, inner advertisements on double doors, full-width posters above seats, and large-format visuals at the connection zones on both ends of carriages, the ad setup leaves no blind spots. Passengers cannot avoid viewing the ads whether they are seated, standing or walking during transfers.
Leveraging the massive commuter passenger flow of Line 13, brand advertisements gain high-frequency exposure and effectively reach high-quality audiences. Passengers maintain highly focused attention inside enclosed carriages. As an extremely exclusive medium with minimal interference, full wrapped train carriage ads stand out as a premium carrier for brand communication and information dissemination. Boasting the longest reading duration among all in-carriage media, they act as "mobile print magazines in public transit" to convey brand messages in a thorough and detailed manner.
As a core commuter artery in northern Beijing, it handles over 10 million passenger trips daily. Unlike outdoor advertisements that only capture attention for 3 to 5 seconds, ads within this enclosed space serve as the passengers' sole visual focus, boasting significantly higher read rates and message retention than traditional media. Passengers are instantly surrounded by brand visuals upon boarding, creating an "unavoidable immersive communication space". Compared with the fleeting exposure of hall light boxes, its completeness of information delivery is boosted by more than eight times.
The line runs through the core development belt of northern Beijing, acting as a prime commuter route connecting the tech innovation hub of Haidian, large residential areas in Changping, and the business hubs of the Eastern and Western Districts. The Class ST1 full-train wrap ads on Line 13 stand out as a core mobile medium for brands seeking to deepen their presence in northern Beijing, achieve widespread mobile exposure, and balance brand image building with tangible conversion results, thanks to the line’s massive passenger flow, extended enclosed viewing window, and a primary audience of high-value young adults.
Full-train wraps are a 360-degree all-carriage advertising format. The core visual panels at carriage junctions feature unified, seamless imagery across the entire train without disjointed patchwork, forming a fully enclosed exclusive brand communication zone. The line boasts a huge daily passenger base, high load factors during morning and evening rush hours, and consistent commuter volumes year-round with no stark peak or off-peak seasons. Each train continuously reaches mainstream travelers across all northern Beijing districts, making it the most extensively covered and deeply penetrating mobile communication route in the northern urban area.
