Media Resources

Jiedaokou is a golden cross area that integrates multiple 'centers' such as a transportation hub, commercial center, and creative center. It, along with Zhongnan Road and Simenkou, is known as one of the three major commercial centers of Wuchang. The area is surrounded by numerous universities and office buildings, with a large and densely concentrated population of students, teachers, and white-collar workers.

Wall stickers on both sides, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one lightbox, located at the core station entrances and exits where passenger flow is concentrated. Designed with the concept of full-path, multi-touchpoint, and strong immersion, it integrates five major elements: wall stickers on both sides of the entrance, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one standard lightbox, creating a three-dimensional brand display route from the ground to underground.

This media features 166㎡ of wall stickers with 3 lightboxes, and the corridor wall stickers provide 360° full visual coverage. Combined with the layered lighting effect of the embedded lightboxes, it creates an immersive brand experience space upon entry. Studies show that the memorability of immersive advertising increases by 230% compared to regular ads.

S-level curtain walls are often located on the side of main subway entrances and exits, directly facing the peak flow of passengers entering and leaving the stations. They reach hundreds of thousands of commuters, tourists, and nearby shopping district consumers daily, creating a high-frequency, high-exposure communication scenario that provides around-the-clock visual attraction and effectively enhances brand recall.

High-spec advertising media located in the platform waiting area, facing the train tracks, belongs to the S-level core positions within Dalian Metro's advertising resource system. It has strong visual impact and communication penetration, with a daily passenger flow of over 100,000, and outstanding media value.

Supporting creative releases for both entering and exiting passengers, it creates a unique brand-exclusive area located along the must-pass routes of passengers. Ads reach 100% of passengers passing through this area, delivering a visually striking experience and effectively enhancing brand awareness and influence.

Full vehicle advertising, as a scarce top-tier resource, naturally conveys market signals of major brands, high investment, and strong capabilities. It effectively enhances brand image and trust, offers comprehensive packaging, with large and continuous visuals. Passengers can see the advertisement whether they look up, straight ahead, or turn around inside the vehicle, creating a three-dimensional visual effect.

The community experiences heavy daily traffic, providing high-frequency, repetitive exposure opportunities for advertisements. Vehicles must briefly stop when entering and exiting, naturally drawing drivers' attention to the barrier screen. In this undisturbed, enclosed passage scenario, advertising information can be effectively conveyed, creating a compulsory viewing and deep attention advantage.