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| Area：Tianjin | Type：Outdoors | Frequency：120 |
| Address：No. 25-29 Dafeng Road, Hongqiao District | Format：led | Duration：15s |
| Location：Lujiazui Center | Min Qty：1 | Operating Time：10-22o'clock |
| Size：33.4*16.7 | Min Period：month |
Located at the core of Xijiaojiao, Tianjin’s most popular internet-famous check-in spot, this billboard enables long-distance visibility for vehicles on two-way lanes. It delivers dual exposure through static stationary crowds and dynamic flowing foot traffic, effectively covering all passenger flows in the area. Boasting four-dimensional traffic sources including metro, commercial district, main road and cultural tourism, the large screen attracts extremely high foot traffic and public attention, making it an exclusive and irreproducible landmark advertising resource in the region.
Situated at the intersection of urban main roads, North Ma Road and Dafeng Road in Hongqiao District, the property sits directly above Xijiaojiao Station of Metro Line 1. It serves as a core landmark where two major zones converge: the Laochengxiang cultural tourism circle and the West Railway Station transportation sub-center. Surrounded by multiple arterial roads including North Ma Road, Xiqingdao Expressway and Dafeng Road, it is accessible via 46 bus routes. One metro stop leads directly to Tianjin West Railway Station, and Tianjin Railway Station can be reached within 5 minutes. It stands adjacent to key cultural tourist attractions such as the Tianjin Eye, Ancient Culture Street and Drum Tower, achieving full coverage of vehicle and pedestrian flows without blind spots.
This advertising medium draws traffic from three major sources: commercial district, metro and main roads, with a stable daily comprehensive flow of 300,000 vehicles and pedestrians. Passenger volume surges by 40% to 60% during holidays. It radiates 390,000 local middle-class residents, young commercial consumers and parent-child families in the surrounding area. Meanwhile, it reaches diverse audiences including office commuters from nearby office buildings, intercity transfer passengers at West Railway Station, and cultural tourists visiting Laochengxiang. It enables precise outreach to all groups covering high-end consumers, business office workers, local residents and tourism & leisure visitors.
The large screen remains steadily on display from 10:00 to 22:00 every day, fully covering peak consumption hours at noon and evening as well as prime nighttime windows for cultural tourism check-ins. It adopts a standardized high-frequency rotation advertising model, with each 15-second ad played 120 times daily. Frequent repeated exposure continuously strengthens brand recall. Supported by the steady foot traffic of Lujiazui’s 1.2 million square meters urban complex, the traffic maintains consistent flow without interruptions, eliminating the traffic fluctuations seen on single-point media and ensuring stable and long-term brand communication.
As a landmark curved giant night-view screen in the area, it forms a distinctive urban nightscape and boasts inherent internet-famous check-in appeal. High-quality brand visuals encourage citizens to take photos and share short videos spontaneously, generating secondary communication. This breaks the one-way communication limitation of traditional outdoor advertising and delivers integrated brand building and conversion through "offline exposure plus online viral spread". Featuring a high-end media tone, it suits all advertising scenarios including brand image upgrading, new product launches and urban public welfare campaigns.
Boasting six core strengths—exclusive location, stable foot traffic, premium hardware, cost advantages, communication premium value and asset appreciation potential—the LED large screen avoids the drawbacks of ordinary outdoor media such as homogenization, low returns and high risks. It serves as both a high-quality commercial medium generating steady short-term revenue and a scarce urban landmark asset with sustainable long-term value preservation and appreciation, offering excellent investment cost performance and a high safety margin.
