Media Resources

Relying on vehicle thoroughfares that residents pass through daily, the advertisements naturally and frequently catch their visual attention. Without interference from other forms of advertising, they create a gentle yet effective compulsory reach.

Located at the junction of Furong District and Tianxin District, adjacent to the Wuyi Square commercial area, the community has a prime location with frequent pedestrian and vehicle traffic. Barrier gate advertising, with its advantages of mandatory viewing, high reach, and enclosed environment, makes its entrances and exits important points for brands to reach the city's mainstream consumer groups.

Barrier gate advertisements naturally capture drivers' attention when the gate rises and lowers, achieving compulsory exposure. Since residents enter and exit multiple times a day, the frequency of repeated advertisement exposure is greatly increased, strengthening brand recall, making it easier for the audience to leave a deep impression of the ad content, and enhancing brand awareness.

The barrier gate is located at the community's only main entrance and exit, so all vehicles and pedestrians must stop and wait for the gate to lift. The advertisement is placed in a naturally focused area of vision, creating an unavoidable forced-reading scenario that demonstrates unique and highly effective communication value.

The Changping Line covers 20 stations and serves commercial areas such as Longze Business District, Changping New Town Business District, and Future Science City Business District. As an important line connecting Haidian and Changping, two major densely populated areas for education and residential purposes, the train door areas, where passengers' sightlines are concentrated and dwell time is stable during boarding and alighting, become highly valuable information touchpoints.

The main trunk lines in the central urban area of Dalian pass daily through key commercial districts, transportation hubs, and large residential areas such as Qingniwa Bridge, Xi’an Road, Xinghai Square, and South China Plaza. Relying on high-frequency and long-hour operations, they achieve widespread coverage of the local resident population, office workers, students, and the mobile population.

As a moving city landscape, tram advertisements attract more attention than static ads. The visuals are striking and have greater visual impact, the ad display period is long, allowing continuous influence on the audience and strengthening brand recall.

The Dalian Bus Route 16 has a route length of 13.8 kilometers outbound and 13.6 kilometers inbound. It starts in the west at Dalian Ocean University Station and passes through major areas such as the Second Affiliated Hospital of Dalian Medical University, Xinghai Square, Olympic Square, Zhongshan Square, and Harbor Square, where advertising exposure is high.