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- Media Map
| Area：QINGDAO | Type：high-speed railway | Frequency：0 |
| Address：No.1 Jingle Road, Zhenhua Road Sub-district, Licang District | Format：Light box | Duration：0 |
| Location：Glass External Partition of the Underground Urban Corridor at Qingdao North Railway Station | Min Qty：2 | Operating Time：0-24o'clock |
| Size：6m×2.5m | Min Period：month |
The long, narrow and enclosed connecting corridor forces passengers to walk for 3 to 8 minutes during transfers. With reduced walking speed and no external visual distractions, passengers view the light boxes at a close horizontal eye level, delivering an effective single-view exposure duration of up to 7 seconds per person. Passengers are far more receptive to information here compared with media at station entrances and elevated walkways, resulting in drastically improved brand recall. The distance between passengers and the screens ranges from only 1 to 3 meters, allowing full, clear visibility of all screen details with optimal viewing both up close and from afar. There are no visual impairments such as backlighting or column obstructions.
As a core high-traffic location within the top integrated transportation hub of the Jiaodong Peninsula, the station handles over 40 million passenger arrivals and departures annually. The connecting corridor sees a steady daily footfall of 137,000 passengers, with a single-day peak of 250,000 passengers during holidays. Supported by a consistent, massive and high-quality passenger base, advertising can be deployed precisely at individual spots or rolled out across the entire corridor to create an immersive brand visual gallery. Consecutive screens generate powerful visual impact and significantly boost brand memorability and recognition.
This corridor occupies the sole prime transfer route for exiting passengers, through which all arriving travelers must pass with no passenger diversion or blind spots, ensuring mandatory exposure to all station visitors. The light boxes stand out sharply against the surrounding environment, capturing passengers’ exclusive visual focus and lifting brand recall by over 40%. Combining targeted passenger flow routes, high-quality audiences and immersive scenarios into a three-in-one offering, this space delivers an efficient, reliable and humanized off-island communication solution for brands.
When passengers exit the platform and reach the entrance of the underground corridor, they can view advertisements head-on. The advertisements deliver strong visual impact and are positioned close to passengers, greatly boosting their appeal and intuitiveness. This advertising medium allows audiences a prolonged viewing time, enabling passengers to form vivid memories of the ads, facilitating them to read advertising content thoroughly, and therefore significantly improving brand recall and recognition.
Boasting cost-effectiveness, high-net-worth audiences, high conversion efficiency and long-term growth potential, light box advertisements stand out as the top investment choice for advertisers in the Pearl River Delta region. Whether for short-term promotional campaigns or long-term brand building, this medium can generate remarkable commercial value for brands. It is particularly ideal for high-end brands, tourism products, financial services and technology enterprises that aim to precisely reach passenger groups with strong purchasing power.
As the largest comprehensive three-dimensional transportation hub on the Jiaodong Peninsula, it accommodates national high-speed rail passengers and local commuters. Benefiting from all-weather transfer free from wind and rain, the underground corridor serves as a core indoor advertising scenario featuring the densest passenger flow, most stable audience stay duration and most precise exposure within the station. It also acts as a pivotal gateway to showcase Qingdao’s urban image and brand strength. Covering both out-of-town visitors nationwide and core local consumer groups, it realizes the marketing effect of "launch advertisements in one city and achieve widespread coverage across the whole region".
