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- Media Map
| Area：Tianjin | Type：Metro | Frequency：0 |
| Address：Metro Line 3 | Format：car body | Duration：0 |
| Location：Metro Line 3 | Min Qty：1 | |
| Size：/ | Min Period：4weeks |
Metro Line 3 is the north-south backbone line of Tianjin's rapid transit network. It runs south from Tianjin South Station in Xiqing District to Xiaodian Station in Beichen District, connecting the two major transportation hubs of Tianjin South Station and Tianjin Station, passing through key commercial streets, Heping Road, Tianjin Tower, and other cultural landmarks. The line handles an average of over 800,000 passengers per day, with peak daily traffic at the South Station exceeding 50,000 passengers. It serves a diverse passenger base, including university students and staff, commuting professionals, shopping district visitors, and non-local travelers.
The metro operates in a closed environment with minimal distractions, capturing high audience attention. With ride times of 5–30 minutes, there is ample time for reading, making it easier to build brand favorability and encourage secondary sharing. Trains shuttle daily through the city's underground, linking transportation hubs and commercial areas, becoming a mobile brand display platform that enhances brand awareness and reputation.
In a closed car environment with no distractions, passenger attention is highly focused, resulting in an ad effective reach rate of 95%. Brand information dominates the passengers' visual focus, avoiding fragmented messages and attention dilution, increasing communication accuracy, and enhancing brand quality and prestige. This makes it suitable for high-end brand image building, achieving an offline exposure → online conversion marketing loop.
The fully outsourced trains on Line 3 offer 360° visual coverage, strong penetration in closed environments, and precise targeting of high-value passenger flows. As a dual-hub core line, it boasts four key competitive strengths, providing an integrated communication solution for brands to increase awareness, shape brand image, accurately reach target audiences, and open conversion pathways in the Tianjin market. Its unique scene advantages and traffic potential make it an ideal vehicle for brand promotion.
The fully wrapped trains on Metro Line 3 are not only advertising carriers but also moving city billboards. With three core advantages—high-density exposure, high-quality presentation, and precise reach—they help brands make a strong impact on Tianjin’s major traffic routes, achieving a complete communication cycle from visibility to recall to action, and realizing integrated marketing across 'train, station, and community.'
Advertisements follow the train throughout all stations, covering waiting and riding passengers along the route without geographic limitations. This ensures dynamic citywide communication, significantly increasing the breadth and density of brand exposure. The media covers the exterior of the train, presenting the brand visuals without interruption. The large display area stands out in the station environment, creating strong visual impact and making the brand unforgettable, effectively improving ad recall.
With its advantages of full-line mobile coverage, strong visual impact, efficient mandatory reach, and ample creative space, this media becomes a premium choice for brand advertising. It effectively helps advertisers enhance brand awareness, shape brand image, and maximize advertising effectiveness, ensuring brand messages continuously reach the target audience.
Fully wrapped train media is particularly suitable for brands needing to quickly boost awareness and create market influence. It is a strategic investment choice for brand communication in the Tianjin market, offering an efficient solution with one campaign that achieves citywide coverage and deep dissemination.
