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| Area：Changsha | Type：Community | Frequency：0 |
| Address：449 Wanbao Avenue | Format：barrier gate | Duration：0 |
| Location：Yun Tong Xin Yuan | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
Relying on the mature living atmosphere of the community, accurate crowd portraits and core travel scenes, it jumps out of the pan-traffic dilemma of traditional outdoor advertising and has become the core media carrier for local brands to deeply cultivate the community consumer market in Furong District and achieve accurate customer acquisition
The community is close to the Torch Village subway station, the surrounding bus stations are dense, and the characteristics of convenient transportation make residents' daily travel frequency higher, and also make the reach scene of community barrier advertisements more frequent, relying on more than 1,000 supermarkets and more than 10 shopping centers within 3 kilometers, and the medical and leisure facilities are also better than the regional average, and the daily consumption, education and life service needs of residents can be met in the surrounding area
Compared with the fragmented exposure of online advertising and the intensive information interference of elevator advertising, community advertising can make brand information more clearly received, and subtly strengthen residents' brand awareness and greatly improve the accuracy and conversion efficiency of delivery
Vehicles entering and leaving the community must be compulsorily displayed within 3-5 seconds of waiting time for the pole to be raised through the barrier advertisement, with an arrival rate of up to 100%, covering pedestrians and vehicles passing through the main road of the community, expanding the scope of communication, high accuracy of advertising, and effectively reducing customer acquisition costs, especially suitable for regional brand promotion and community marketing activities
The advertising focuses on precise audience targeting, is supported by high-frequency, non-intrusive dissemination, leverages the trust inherent in community settings, and offers cost-effective placements. It perfectly aligns with the core needs of local brands to deeply cultivate the consumer market in the Furong District community. It not only addresses the pain points of traditional outdoor advertising, such as broad but low-conversion traffic, but also compensates for the drawbacks of online advertising, such as lack of contextual connection and low trust. With the triple value of context, audience, and dissemination, it becomes a high-quality communication channel for brands to reach the community consumer market.
Thanks to its prime location, precise audience targeting, mandatory exposure, and cost-effectiveness, it has become a high-investment-value community media resource in the Mawangdui business circle of Furong District. It is particularly suitable for industries such as real estate, automotive, financial services, home furnishings, education and training, fresh retail, and dining and entertainment. It can effectively increase brand awareness and market share in the target area and drive both offline store visits and online conversions.
The advertising is rooted in core living scenarios, such as entrances and exits of residential communities, and, leveraging the natural attributes of community settings and precise audience reach, steps beyond the limitations of traditional generalized advertising. It becomes a premium media choice for brands aiming to cultivate the regional market and reach high-value customers. Its core value is deeply integrated with the community characteristics of Yuntong Xinyuan, doubling the effectiveness and conversion rate of advertising communication.
