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| Area：Changsha | Type：Community | Frequency：0 |
| Address：No. 35, Section 2, Furong Middle Road | Format：barrier gate | Duration：0 |
| Location：Xinfucheng Residential Community | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
As the first small high-rise elevator in Changsha's old town, it has a unique community media value in the core business district, surrounded by office buildings and commercial entities, the advertising resources of the barrier gate are extremely scarce, the vehicle must stop for a short time in front of the barrier, the driver's and passengers' eyes naturally focus on the gate screen, in the closed scene without other advertising interference, the community advertisement achieves zero skipping of forced reading, the average effective gaze time is more than 30 seconds
Located in the core area of Furong Square CBD, close to Wuyi Avenue, only 200 meters away from Furong Square Station of Metro Line 2 is the triple core intersection of Changsha's finance, business and commerce, the surrounding road network is dense, connecting Furong Middle Road, Wuyi Avenue and other urban trunk roads, with an average daily traffic flow of more than 100,000 vehicles, a pedestrian flow of more than 200,000 people, and the advertising radiation scope covers the central urban area of Changsha
It is 1.5 kilometers away from IFS IFS Center, surrounded by 6 tertiary hospitals such as Xiangya Second Hospital and Hunan Provincial People's Hospital, as well as major bank headquarters and high-end office building groups, forming a 1-kilometer high-end living circle, accurately covering the community and 1-3 kilometers, which can effectively improve the store rate and conversion rate for local life services, community commerce, regional chain brands, etc
Focusing on the middle and high-end people in the core business district of Furong Plaza, the proportion of car owners is high, the group controls more than 80% of the consumer market, 24-hour uninterrupted display, and the owners contact multiple times a day, cooperating with the surrounding mobile crowd to form high-frequency and long-term advertising exposure, effectively strengthening brand memory
With its core business district location, high-quality audience and mandatory ratings characteristics, it has become a community media resource with great investment value in Changsha Furong District, which is especially suitable for brands that pursue accurate reach and efficient conversion
Barrier advertising has five core media advantages in Changsha, including core location, high-net-worth individuals, forced reach, scene resonance, and cost-effectiveness, combined with the specific characteristics of the community and the Changsha market environment to form differentiated marketing value, especially suitable for advertisers who need to reach family consumption decision-makers and enhance brand trust, and realize the transformation from "casting a wide net" to "precise capture", and the higher return on investment is the value depression of the advertising market
As a mature school district-type residential community in Furong District, the education, shopping and leisure facilities around Xinfucheng are perfect, anchoring the core scene of community residents' daily travel, and becoming a high-quality offline communication carrier for brands to deeply cultivate the community consumer market in Furong District
Relying on the mature living atmosphere of the community, accurate crowd portraits and core travel scenes, it jumps out of the pan-traffic dilemma of traditional advertising and becomes the core media carrier for local brands to deeply cultivate the community consumer market and achieve accurate customer acquisition
