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| Area：Tianjin | Type：Metro | Frequency：0 |
| Address：Heping Road Subway | Format：Light box | Duration：0 |
| Location：Brand Hall, Area 2 | Min Qty：10 | |
| Size：/ | Min Period：4weeks |
The second area of the station hall usually refers to the core area of the station hall floor of Heping Road Station Line 3 near the B and C entrances and exits and the Tianhe City connection channel, which is a high-frequency intersection point for passengers entering and exiting the station, transfer and connection, and commercial diversion
Located in the transition zone between the paid area and the non-paid area of the station hall on the basement floor of Heping Road Station, close to the transfer channel and customer service center, it is the necessary flow node for passengers to enter and exit the station, purchase tickets and transfer, with high passenger flow density, core business district coverage, and immersive visual experience as the core communication value, and is a strategic media choice for brands to reach the core consumer groups in Tianjin
Located in the core of Heping District, Tianjin, the transfer station of Line 3 and Line 4, the passenger flow is superimposed in both directions, expanding the brand coverage radius 500 meters around the radius of Heping Road Commercial Street, Tianhe City, Henglong Plaza, Jin Tower, World Financial Center and other urban landmarks, Heping Road business district is one of the oldest commercial blocks in Tianjin, with an annual passenger flow of more than 80 million people, bringing together mid-to-high-end consumers, adjacent to cultural tourist attractions such as China Grand Theater, Porcelain House, Bohai Building, etc., covering a large number of tourists. The average daily passenger flow is stable at 5-60,000 passengers, the peak of holidays exceeds 80,000, and the average daily passenger flow of Line 3 is 800,000 people, with strong visual impact and accurate reach
Lightboxes leverage four core advantages: prime commercial district locations, high passenger traffic density, unavoidable traffic routes, and immersive visual experiences, creating an efficient brand communication matrix in the Tianjin market. This media represents a strategic choice for brands entering Tianjin’s core consumer market and enhancing brand influence, making it especially suitable for those needing to quickly boost brand awareness and build a high-end brand image.
With four pillars—prime commercial district location, 98% reach rate, high-value audience, and 18-hour full-day exposure—it achieves precise and efficient brand communication in Tianjin’s core consumer market. It serves as strategic media for high-end brand shaping and customer traffic conversion; passenger flow is strong, and advertising messages spread with commuters across the city, forming secondary dissemination that amplifies campaign impact.
Thanks to its irreplaceable location in key commercial districts, mandatory reach media characteristics, and precise matching with high-value audiences, lightboxes have become a strategic choice for brands entering Tianjin’s core consumer market. Its unique value lies in seamlessly integrating advertising messages into consumer decision-making scenarios, achieving both brand exposure and sales conversion. It is an ideal media vehicle for balancing short-term promotions with long-term brand building.
Brand Hall Area 2 serves as an independent advertising zone without interference from other ads, creating an exclusive brand space and improving attention concentration. In the closed environment of the subway and along unavoidable traffic routes, the advertising becomes an inescapable visual presence, with exposure efficiency increased by 300%.
