Media Resources

Media installations are centrally arranged on the main wall facing the primary lounge area of the waiting hall. They are directly visible from all passenger seating without obstruction by columns, ticket checking screens or wayfinding signs, achieving 100% visual coverage of all departing passengers with no blind spots caused by passenger flow diversion.

Passengers walk slowly with their luggage and stay for 30 to 90 seconds. Their sight lines are level and parallel to the light boxes, allowing them to absorb advertising information at a more leisurely pace. The light boxes seize passengers' primary line of sight during travel, achieving the first-round in-depth brand imprint with a better memory effect than secondary exposure media inside the station.

Media placements fully cover arriving passengers along the corridors in the arrival hall. Positioned right in front of the exit ticket gates to greet arriving travelers, the matrix LED screens deliver striking visual effects, enabling audiences to better absorb the advertising content.

The super curved screen in the waiting hall is a top landmark digital media facility in the station. Occupying the absolute core position of the waiting hall, it is the only giant curved LED screen in the station capable of full, dead-angle-free coverage across the entire waiting hall, dominating the primary field of vision for all departing passengers in the station.

The prime media space on the side of the basic platform floor is the first advertising medium visitors see when arriving in the city and the last one they catch sight of before leaving. It fully covers all departing and arriving passengers with an extremely high audience coverage rate. Its huge screen displays every intricate detail and delivers a stunning visual impact, cementing a brand image of "premium stature and top-tier quality" deep in people’s minds.

The media can simultaneously reach people waiting on the platform and passengers transferring at the station, covering both arrivals and departures without any blind spots. Passengers typically wait for 2–6 minutes, during which they can repeatedly see brand messages up close, making the retention of these messages far higher than that of quick-hit media in passageways.

The media occupies the only main vertical transfer route on the platform, covering passenger flow in both directions—departures and arrivals—ensuring that all passengers riding or transferring are 100% reached, with no blind spots on the platform at any time.

This media gives travelers the first and last glance upon arriving in Hangzhou by high-speed rail. With strong, layered exposure and a powerful visual impact, it ensures 100% coverage of departing, arriving, and passing travelers. The media can boost and enhance advertising influence, making it an excellent vehicle for building brand image.