- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Jinan | Type：high-speed railway | Frequency：360 |
| Address：No.6 Qilu Avenue, Huaiyin District | Format：led | Duration：10s |
| Location：Arrival Reception Facade of Jinanxi Railway Station | Min Qty：7 | Operating Time：6-22o'clock |
| Size：3.36m*2.88m | Min Period：month |
Seven LED screens are arranged horizontally in a continuous row to form a complete welcome visual wall, directly facing the flow of exiting passengers. Travelers pull their luggage and walk slowly, staying to watch for 2 to 8 minutes. Their eyes naturally focus on the dynamic videos, enabling them to absorb information more thoroughly. The arrival corridor features a spacious area free of cluttered signage and piles of small advertisements, creating a clean and unadulterated communication environment. With relaxed moods upon arrival, travelers are more receptive to brand promotions. Unlike advertisements in rush-hour entry and waiting areas, impressions left here are far more memorable.
The arrival welcome corridor serves a single, clear function, free from dense shop advertisements and messy stacked signage materials. The space is open and tidy, with the LED matrix acting as the core visual focal point of the area. Travelers feel relaxed with little resistance after arriving, making them more open to brand promotions and urban cultural tourism content. It suits both high-end and mass-market brands equally well. Without distracting clutter from numerous advertisements, audience attention is preserved, greatly boosting information retention.
The arrival corridor prioritizes passage with an absence of abundant shop ads and jumbled signboards. Boasting a clean, expansive layout, it sits directly ahead of the exit passage and serves as an unavoidable visual hub for all travelers heading to the pick-up zone. It delivers a city’s first impression that greets visitors the moment they step off transport. Free from the hurry and stress of rushing, travelers are more accepting of advertisements. Brand images can be fully conveyed without interference from miscellaneous information, significantly deepening audience memory of the content.
Located in the core area of the exit passage and station exits, this spot is the only route for passengers leaving the station and gathers massive arriving passenger flow. The screens can reach 100% of exiting passengers. They not only light up passengers' journeys home but also ensure brands or promotional content gain frequent exposure the moment passengers depart the station, greatly boosting visual appeal and immersion and effectively narrowing the distance between brands/cities and passengers.
This advertising medium consists of a standardized LED screen matrix with seven screens arranged in a neat continuous row. Each single screen measures 3.36m × 2.88m, delivering delicate image quality, high color reproduction, and a wide viewing angle with no blind spots. Its standard operating hours are 06:30 to 22:00, covering all train arrival and departure times at the station. Advertisements play on a high-frequency loop of 360 cycles per day, offering sufficient exposure to prevent information dilution and presenting brands with outstanding display quality.
The neatly connected LED matrix paired with the spacious welcoming exit area creates a strong immersive atmosphere. It can form a powerful marketing combination with the super curved screens in the waiting hall, building a closed-loop communication system covering passengers' entire travel journey: "stimulate brand awareness upon entry, deepen brand memory during waiting, and drive conversion at exit". It comprehensively covers passenger flows throughout departure, waiting and arrival stages to achieve repeated high-frequency brand exposure, consolidate brand recognition among local consumers, and significantly improve regional brand promotion performance and repeat advertising investment rates.
