- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Jiaxing | Type：high-speed railway | Frequency：0 |
| Address：No.1 Business Avenue, Dayun Town, Jiashan County | Format：Light box | Duration：0 |
| Location：Rest Area in the Waiting Hall of Jiashan South Railway Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：13.88m×4.92m | Min Period：month |
Positioned all around the waiting hall, this media asset boasts an inherently unique location advantage. The waiting area can hold up to 700 people during peak hours. The wall-mounted light boxes offer unobstructed sightlines, fully covering waiting passengers and precisely reaching travelers about to depart. Featuring oversized visuals, these light boxes are deployed in large clusters throughout the waiting hall. The large-scale, grouped media layout maximizes the use of wall space and delivers striking visual impact.
This media covers every area where departing travelers stay throughout their journey: passing through security, taking seats to wait, and queuing for ticket checks. 100% of all departing passengers will come within view of the displays. The waiting hall features a clean environment with minimal competing advertisements. The oversized light boxes serve as the central visual highlight of the space with no blind spots where passenger flow diverges. Travelers spend an average of 20 to 40 minutes waiting here. Seated and at rest without the rush of hurried travel, they have ample time to fully absorb brand visuals and campaign information. Unlike media placed in walkways where people pass by quickly, this format enables deeper penetration of brand messaging.
The core audience reached by this media consists of high-value consumers aged 22 to 50, mainly including commuting white-collar workers from science and innovation enterprises in Shanghai and Hangzhou, business and government travelers, family tourists visiting Xitang Cultural Tourism Zone, and local upgraded consumption groups in Jiashan. As the primary visual focal point of the entire venue, the oversized light boxes are unaffected by intense outdoor sunlight or cluttered traffic scenery, maintaining consistent and clear visibility of visuals all day long. Serving as the central visual anchor of the space, the light boxes deliver visual information in a pure and highly efficient manner.
The enclosed waiting area is free from visual distractions caused by numerous miscellaneous advertisements and shops. Light boxes serve as the core visual focal point of the space, capturing audiences’ full attention and boosting ad memory retention by over 50%. Commuters travel between Shanghai and Hangzhou every week; frequent repeated exposure builds long-term brand recognition. With the same budget, brand penetration effect doubles, effectively cutting the unit traffic cost for brands’ offline customer acquisition and regional marketing, and delivering a more impressive return on investment.
Light boxes are not merely high-efficiency communication tools, but also premium media assets featuring scarcity, growth potential and brand empowerment. They are ideal for enterprises pursuing long-term brand building and in-depth engagement with high-net-worth audiences to make strategic investments. Their core strengths stem from the perfect integration of prime location scarcity, high-quality target audiences and long-lasting media value, bringing highly predictable communication returns to brand owners and advertisers.
This light box media enjoys steady, massive and high-quality passenger flow. Boasting four core advantages—striking oversized visuals, prolonged audience dwell time, clutter-free advertising environment and precise coverage of high-net-worth crowds—it delivers a communication effect of "single-point placement covering Shanghai, Hangzhou and Jiashan". It enables brands to cultivate the local Jiashan market and consolidate regional influence, while accurately capturing overflow passenger flows from Shanghai and Hangzhou to facilitate brand penetration into county-level markets across the Yangtze River Delta, making it a premium offline communication platform for elevating market penetration.
