Media Resources

Located at the intersection of Dafeng Road and Beima Road in Hongqiao District, Tianjin, it sits in the core area of the business district of Tianjin West High-speed Railway Station Sub-center, a vital landmark in northwest Tianjin, which enables continuous and high-frequency exposure of brand information during prime time slots.

This light box covers all departing passenger flows with no detours or alternative routes, ensuring every traveler will inevitably look directly at the advertisement before departure. It serves as the wall media node with the highest reach rate and the most comprehensive coverage across the entire station.

This media space is located on the only route for passengers exiting the station. The exit passage sees a massive daily flow of passengers, laying a solid foundation of large foot traffic for advertisements and guaranteeing the extensive dissemination and high-efficiency coverage of advertising messages.

The advertising spots are installed above the escalators and stairwell entrances connecting each platform to the exit floor. This is the only mandatory passage for alighting passengers to exit the station with no alternative bypass routes. 100% of arriving passenger traffic passes through this area, resulting in a far higher effective reach rate than conventional outdoor media.

Positioned by the platform elevators on the platform floor, this medium captures passengers' first glance as high-speed trains arrive and their lingering last look as trains depart. Presented in groups to build layered memories, it delivers striking visual effects with 100% coverage of departing, arriving and transit passengers.

The monitoring points are distributed on both sides of the escalators in the east and west entrance halls. All passengers entering the station from the east and west squares, going through security checks and heading to the waiting area must take the escalators with no alternative bypass routes. The setup fully covers all passenger flows in both inbound directions without any blind spots.

Located on the walls on both sides of the straight elevators on the west side of the waiting hall, this is the only vertical passage for passengers traveling from the waiting area to the platforms. All high-speed rail passengers must pass through here to take the elevators after ticket checking, resulting in 100% unavoidable exposure.

Suspended prominently directly above the lounge area of the waiting hall and running forcibly through the entire lobby, the large-format displays present an air of brand dominance. Arranged on a large scale, they deliver extremely strong visual impact and stunning communication effects, with long brand exposure time that powerfully boosts brand awareness.