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| Area：Hangzhou | Type：high-speed railway | Frequency：0 |
| Address：1 Tiancheng Road, Shangcheng District | Format：Light box | Duration： |
| Location：East Station Platform Level | Min Qty： | Operating Time：0-24o'clock |
| Size：4.03m×2.1m*7面 | Min Period： |
The lightbox has a double-sided design: passengers waiting on the platform see the front, passengers getting off on the opposite track side see the back, and passengers inside the moving train can see it long-distance simultaneously. On average, passengers come into contact with the ad 2–3 times throughout the whole process of waiting, boarding, and alighting. With a waiting time of 3–15 minutes on the platform, passengers aren’t in a rush and have focused attention, so overall reach exceeds 90%, and memory retention is significantly higher than single-sided media.
Hangzhou East Station is a top-tier high-speed rail hub in the Yangtze River Delta, handling around 150 million passengers per year, with daily traffic averaging over 300,000 and peak holiday traffic reaching 460,000 a day. The platform sees a concentrated high-value business traveler crowd, making it a prime spot for precise, premium-level advertising. The platform is free from messy small pillars and cluttered ads, so the lightbox dominates the visual field of passengers.
The lightbox is installed at a height that matches adult eye level, between 1.5–2 meters, with evenly distributed soft lighting inside. The display is clear and bright even under strong daylight, and visual impact is further enhanced at night under platform lighting. Brand recall is 50% higher than conventional single-sided outdoor lightboxes, and the advertising environment is clean and pure, without interference from other commercial information, making it perfect for high-end brand image promotion.
The large-format lightbox measures 4.03m × 2.1m per panel, with seven panels forming a visually striking group, perfect for new product launches and establishing benchmark brand images. This type of audience tends to be mobile across cities, has high spending levels, and is sensitive to brand awareness. It aligns well with marketing needs for new energy vehicles, premium alcohol, high-end cultural tourism, luxury home goods, and other mid-to-high-end brands, making it a core asset for targeting high-end consumers.
It precisely reaches all travelers departing from or arriving at Hangzhou East Station, as well as those on the trains. The double-sided design allows messages to be conveyed to people passing by from both directions. Multiple lightboxes arranged in rows create a unique matrix effect, showcasing brand presence and increasing exposure, effectively reaching high-spending groups like business travelers, tourists, and visiting friends and relatives. It’s especially suitable for transportation services, cultural tourism brands, and high-end consumer products.
The essence of the double-sided lightboxes on the platform level of Hangzhou East Station is turning the 'quiet moment when the train stops' into a 'golden window for deep brand dialogue.' It doesn’t aim for visual shock, but rather uses precise, calm, and continuous visual penetration to implant brand recognition in the minds of high-end travelers. It’s a strategic media asset for brands in East China to achieve the 'conversion from traffic to loyalty.'
