Media Resources

While passengers wait for elevators and enter or exit the elevator cars, their line of sight is level with and directly facing the light box screens, leaving them no way to avoid viewing the content. This creates a natural mandatory exposure effect, with an effective exposure rate far exceeding that of transient media in station passages.

All passengers must pass through this spot to enter the station for waiting and head to the ticket gates. The average waiting time for passengers ranges from 30 to 60 minutes. They face the light box advertisements continuously while sitting and resting for long periods. In fragmented spare time, passengers are highly receptive to information, resulting in an overall ad reach rate of up to 92%.

This media outlet is situated at the central landmark of the waiting hall, covering the rest and gathering areas across the entire hall, escalator passage routes, and transfer corridors of all ticket checkpoints. It lies in the core zone where all waiting passengers must pass through, stay for long periods, and frequently linger.

Light boxes installed on both sides of the gate entrances in waiting rooms guard the station entry points, fully covering inbound passengers to boost brand exposure. They enable zero-distance contact with travelers with strong forced visibility, effectively reaching departing crowds, and every detail delivers profound influence on the audience.

The arrival hall is the only mandatory passage for passengers arriving in Jiaxing. All high-speed rail passengers exiting the station to transfer to buses, taxis, online car-hailing services and the metro must fully pass through the wall-mounted light box area. There are no diverging branches or bypass passages, so no passenger flow will be missed.

The exit passage is an enclosed underground space free from distractions such as outdoor traffic, disorderly buildings and billboards. It features a neat overall environment with soft lighting, delivering high-definition, clear visuals and premium color texture. The contiguous arrangement creates a full-length brand corridor with strong visual impact and impressive memorability.

The platform serves as the core stopping platform on the Shanghai-Hangzhou main line at Jiaxing South Station, handling over 40% of all short-distance commuter trains at the station. It features dense train schedules and high departure frequencies, with passenger flow far exceeding that of other platforms, which greatly boosts advertising recall.

This media occupies the first and last visual touchpoints for passengers arriving by high-speed rail. Its screens are arranged consecutively in the same direction, creating powerful superimposed communication with an extremely strong visual impact. It reaches 100% of departing, arriving and passing passengers. Capable of amplifying advertising influence and communication reach, it serves as an optimal carrier for building brand image.