Media Resources

Covering an entire wall in an integrated manner, it boasts powerful immersive communication capabilities, the ability to capture passenger traffic compulsively, and well-established social media viral potential. It serves as a benchmark advertising resource in Hangzhou Metro for celebrity support campaigns, IP promotion and brand event marketing.

Non-standard media completely breaks through the fixed size and specification limitations of traditional light boxes, LEDs and wall stickers. Leveraging the spacious and transparent concourse, favorable floor height and well-organized traffic flow of Fengqi Road Station, it enables fully customized scene creation for all scenarios.

Escalator advertising reaches passengers in an unavoidable way, outperforming traditional advertising spaces in reach rate. Large-format visuals combined with dynamic technology greatly boost brand recall. Scenario-based content and interactive traffic generation directly drive sales. It features low costs, high audience retention and excellent cost performance, delivering both extensive exposure and strong brand memorability.

Every day, tens of thousands of passengers encounter these advertisements. Unable to use electronic devices while climbing stairs, passengers focus their attention on the ads, leading to a markedly higher information reception rate. The three-sided surrounding layout of the U-shaped area enables seamless connection of advertising visuals, delivering a complete and consistent display of the brand image.

Platform screen door stickers are positioned at the optimal eye level for passengers. As an unavoidable core visual spot along passenger waiting routes, they allow passengers ample dwell time while waiting, delivering high attention rate and effective reach. With passengers fully focused, information can be received completely.

This advertising spot is located on the main wall of the first screen at the north entrance of the station hall. It sits on the only mandatory traffic route covering security check, ticket purchase, gate access and platform transfers. 100% of all passenger flow in the station must pass through this area with no detour routes available, delivering zero-avoidance exposure to all passengers.

The media covers the entire through walls on both the left and right sides of the transfer passage, forming an enclosed brand corridor without breaks or obstructions from the passage entrance to the escalator area.

The media adopts a seamless full-wall coverage design on both the east and west sides of the passage. No columns or signage boards cut the display screen, delivering complete and coherent visuals. It can independently showcase brand images, or be combined with passage floor stickers to create an immersive three-dimensional brand zone.