Media Resources

U‑shaped brand wall sticker + escalator header sticker + escalator header light box. This combined media is located in the escalator area from the platform level to the concourse level. It is an integrated combination of three types of media: U‑shaped brand wall stickers, escalator header stickers and escalator header light boxes. Surrounding the vertical passenger flow route of the escalator, it creates an immersive U‑shaped brand display zone.

The media provides comprehensive coverage of the two core areas of T2 International Arrivals and International Departures. As landside public area media, it is not restricted by security check isolation and can reach both inbound and outbound passenger flows simultaneously.

Passengers move at a moderate pace, allowing them more time to view advertising graphics and texts and absorb information more fully. This effectively avoids ineffective "fleeting exposure" caused by fast-moving pedestrians in departure halls, enabling in-depth implantation of brand information.

Leveraging the enclosed, narrow and exclusive space of the covered corridor bridge with minimal external visual distractions, passengers can walk at a leisurely pace with a relaxed travel mindset free from rushing pressure. They come face-to-face with brand visuals up close, enjoying a favorable viewing experience and high acceptance of advertisements, which enables in-depth brand engagement and lasting memory retention.

The media installation is located on the outer facade of the T2 concourse, directly facing the apron and taxiways. It features an open and unobstructed view free of column and wall obstructions, with a long-distance visible range.

The cladding columns in the security inspection area adopt a full-column full-enclosure integrated process to enable 360° panoramic display. Passengers walking from various angles, stopping to rest, or waiting sideways can directly view the brand visuals, completely avoiding issues such as limited viewing angles and blocked images.

Media units are arranged synchronously on both the left and right sides along the passage. Large-format wall stickers together with 4 premium backlit light boxes form an enclosed visual corridor. Passengers walk amid the advertising visuals and come face-to-face with brand imagery at close range.

Occupying all outbound core pedestrian flow of the Type-C exit, it creates a naturally mandatory exposure scenario. As passengers move forward, their line of sight remains fixed on the large wall-mounted screen. Every passing audience can clearly receive brand information, resulting in an exposure utilization rate far exceeding that of ordinary metro media.