Media Resources

This media features 166㎡ of wall stickers with 3 lightboxes, and the corridor wall stickers provide 360° full visual coverage. Combined with the layered lighting effect of the embedded lightboxes, it creates an immersive brand experience space upon entry. Studies show that the memorability of immersive advertising increases by 230% compared to regular ads.

S-level curtain walls are often located on the side of main subway entrances and exits, directly facing the peak flow of passengers entering and leaving the stations. They reach hundreds of thousands of commuters, tourists, and nearby shopping district consumers daily, creating a high-frequency, high-exposure communication scenario that provides around-the-clock visual attraction and effectively enhances brand recall.

The Changping Line covers 20 stations and serves commercial areas such as Longze Business District, Changping New Town Business District, and Future Science City Business District. As an important line connecting Haidian and Changping, two major densely populated areas for education and residential purposes, the train door areas, where passengers' sightlines are concentrated and dwell time is stable during boarding and alighting, become highly valuable information touchpoints.

As one of the few exterior media resources at the airport, cross-regional exterior bridge wraps not only break the spatial limitations of traditional indoor advertising, but also, because exterior bridges usually span roadways and are positioned high with a wide view, the wrapped visuals can be clearly seen by vehicles approaching or leaving the airport from hundreds of meters away, effectively capturing attention at the entry point.

As the last point of contact before passengers board and the first point of contact after disembarking, the double-sided display film in the set provides the brand with a unique communication scenario. The boarding bridge, as the only passage connecting the terminal and the aircraft, naturally offers advantages such as 100% passenger traffic, a slowed travel pace, and minimal visual distractions.

The gold wall sticker advertisement is located in the departure area of Terminal 4, precisely covering the path that passengers take after passing through TSA security, heading to retail areas, dining areas, and boarding gates, ensuring 100% coverage of passengers and strong exposure to high-value business and premium travelers.

In the details of Hong Kong Airlines' cabin service, paper cups are not only everyday items for holding beverages but also a carefully designed touchpoint for brand communication. In-cabin cup advertisements, with their close proximity, frequent use, and immersive experience, are quietly becoming a part of passengers' air travel journey.

As a scarce exterior media resource at Baiyun Airport, the T2 exterior corridor bridge film package offers core advantages such as exclusive spatial positioning, immersive visual experience, mandatory scene presence, and high-end context endorsement, providing brands with a strategic communication platform that combines both scale impact and quality expression.