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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Haojia Fu | Format：Film | Duration：0 |
| Location：Station Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：59.52㎡ | Min Period：4week |
Positioned within passengers' line of sight the moment they enter the station, the full oversized wall creates exclusive visual dominance, with no other large wall advertisements inside the station to divert attention. In the enclosed underground space, passengers maintain highly focused attention, greatly reducing advertising resistance. The wall sticker sits on the core passenger flow route for entry and exit in the station hall, delivering immersive mandatory exposure. Passengers wait an average of 3 to 5 minutes, enabling frequent repeated impressions with extremely strong penetration, resulting in far higher brand recall than scattered ordinary light boxes and small advertising spots.
The entire main north wall covers the sole mandatory passage for station entry security checks, turnstile access and platform transfers, free of obstruction by columns or signage. 100% of all station foot traffic must pass by the advertisement. Daily inbound passenger volume reaches approximately 62,000 on workdays, rising to 80,000 on weekends due to cultural and leisure visitors. Passengers spend an average of 50 to 90 seconds entering and exiting the station, encountering the wall sticker repeatedly throughout their journey, with each individual exposed 2 to 4 times per day. Monthly total impressions exceed 1.8 million.
Located on the core flow path of the station hall, the wall sticker provides mandatory exposure for all entering and exiting passengers. The enclosed space allows ample dwell time for passengers to generate frequent repeated ad impressions, covering 98% of the station’s entry and exit foot traffic with almost no competing media distractions. The full-wall large-format display delivers powerful visual impact, supports cohesive immersive visual storytelling, and offers abundant creative expansion space suitable for all types of themed campaigns.
In the relatively enclosed subway space, such artistically stunning visuals can effectively capture passengers' attention, ease commuting stress, and endow brands with substantial cultural added value and a favorable reputation. Free from dense clusters of surrounding advertisements that split viewers' focus, this placement creates exclusive visual dominance at a single spot, drastically cutting down interference from other ad content. Passengers show little resistance to the messaging, leading to more efficient information penetration. Ad placements here precisely capture offline foot traffic in the sub-center and deliver outstanding conversion performance.
As a rare large-format static advertising medium in Beijing's Municipal Sub-Center, it boasts four core strengths: striking front-screen visuals, a steady massive stream of commuters, precise coverage of government and business crowds, and consistent round-the-clock exposure. Leveraging Line 6, which runs east to west across the whole city, its advertising influence extends simultaneously to the core urban districts of Chaoyang and Dongcheng, achieving dual communication effects of "deep cultivation in the Sub-Center plus city-wide linkage". It is a cost-effective landmark offline medium for expanding market presence in eastern Beijing.
The seamless integrated full-wall display boasts an ultra-large presentation area, capable of showcasing panoramic creative visuals, brand narratives, and linked displays of product lines. It effortlessly builds an exclusive brand photo-worthy wall that balances immersive atmosphere and premium aesthetics. Unlike rotating digital screens, static wall posters have no time limits or disjointed visual transitions between slides. They fully convey comprehensive details including brand philosophies and campaign policies, enabling more thorough and long-lasting communication.
