Media Resources

Located in the top-tier Nanjing West Road CBD in Shanghai, Ruiou Department Store and Jiuguang Department Store are connected by an arcade that serves as the only passage between the north and south shopping areas. All foot traffic must pass through it, ensuring 100% reach and enabling online and offline integrated promotion to expand brand influence.

The S-level single-sided door stickers in the subway are a high-end platform screen door advertising medium, specifically referring to the ad spaces installed on one side of the platform screen doors at core S-level stations of Changsha Metro. They are considered prime resources among in-station flat media and have three core features: mandatory exposure, full platform coverage, and high reach.

Wall stickers on both sides, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one lightbox, located at the core station entrances and exits where passenger flow is concentrated. Designed with the concept of full-path, multi-touchpoint, and strong immersion, it integrates five major elements: wall stickers on both sides of the entrance, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one standard lightbox, creating a three-dimensional brand display route from the ground to underground.

This media features 166㎡ of wall stickers with 3 lightboxes, and the corridor wall stickers provide 360° full visual coverage. Combined with the layered lighting effect of the embedded lightboxes, it creates an immersive brand experience space upon entry. Studies show that the memorability of immersive advertising increases by 230% compared to regular ads.

S-level curtain walls are often located on the side of main subway entrances and exits, directly facing the peak flow of passengers entering and leaving the stations. They reach hundreds of thousands of commuters, tourists, and nearby shopping district consumers daily, creating a high-frequency, high-exposure communication scenario that provides around-the-clock visual attraction and effectively enhances brand recall.

The Changping Line covers 20 stations and serves commercial areas such as Longze Business District, Changping New Town Business District, and Future Science City Business District. As an important line connecting Haidian and Changping, two major densely populated areas for education and residential purposes, the train door areas, where passengers' sightlines are concentrated and dwell time is stable during boarding and alighting, become highly valuable information touchpoints.

The gold wall sticker advertisement is located in the departure area of Terminal 4, precisely covering the path that passengers take after passing through TSA security, heading to retail areas, dining areas, and boarding gates, ensuring 100% coverage of passengers and strong exposure to high-value business and premium travelers.

High-quality advertising resources in core areas, with their high foot traffic, coverage of high-spending audiences, and precise scene targeting, have become the ideal choice for premium brands to enhance brand awareness in the region. Through innovative creative content and continuous exposure frequency, they deepen brand influence and recognition.