Media Resources

The extra-large lightbox, with a single pane area of up to 27.2㎡, is a must-see giant screen during waiting times at the station. It is mainly located at key urban stations on Line 6, delivering information frequently and with strong coverage, increasing the efficiency of lightbox advertising by more than 50%.

The lightbox is located above the four main passenger flow entrances leading from the interchange hub concourse of Lines 1 and 2 to the platforms. With its large size and strong light source, it has become the focal point of the concourse and is currently one of the largest and most visually striking lightbox media in the Changsha Metro system.

High-spec advertising media located in the platform waiting area, facing the train tracks, belongs to the S-level core positions within Dalian Metro's advertising resource system. It has strong visual impact and communication penetration, with a daily passenger flow of over 100,000, and outstanding media value.

Supporting creative releases for both entering and exiting passengers, it creates a unique brand-exclusive area located along the must-pass routes of passengers. Ads reach 100% of passengers passing through this area, delivering a visually striking experience and effectively enhancing brand awareness and influence.

As one of the few three-dimensional lightbox formats in the lobby, its moderate height and eye-catching visuals naturally integrate into the overall space without obstructing passage. It serves as a prime advertising medium for reaching travelers, offering a 360° display with no blind spots, allowing passengers to clearly capture the advertising information from any direction.

As a scarce media channel located along the airport's core traffic flows, its investment value is rooted in the precise targeting of high-net-worth customers, a steadily growing passenger base, and the unique attributes of scarce media resources. The dual enhancement of passenger quality and quantity will continue to amplify the exposure value of airport lightboxes.

As the main hub for domestic flight passengers after arrival, it experiences dense crowds and long dwell times. The column-wrapped lightbox cleverly uses the column structure for a 360° fully wrapped design, breaking the limitations of traditional flat advertisements and achieving an all-angle, multi-perspective information coverage.

The three-story domestic arrivals corridor is the central passage that passengers must go through after completing the immigration process. The flow of people is concentrated and cannot be bypassed. Light boxes are installed at key visual points such as the tops of stairs, aligning with passengers' line of sight. This ensures mandatory exposure with zero interference and high reach during natural movement, with advertising messages being almost 100% received.