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- Media Map
| Area：Zhuhai | Type：airport | Frequency：0 |
| Address：Zhuhai Jinwan Airport | Format：Light box | Duration：0 |
| Location：1F国内到达出口上方 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：10.680m*0.800m | Min Period：year |
The light box above the exit of Domestic Arrivals on the 1st Floor is installed directly overhead the domestic arrival passenger exit passage on the first floor of the terminal building. It serves as a core, mandatory visual touchpoint for passengers of domestic flights exiting the arrival hall after baggage claim. It fully covers all passenger flow arriving via domestic flights with 100% comprehensive coverage and no exposure blind spots, forming the ultimate visual focal point along the arrival circulation route. Relying on Binhai Airport’s annual passenger throughput exceeding 13.25 million, which handles the bulk of domestic arrival passenger traffic, it reaches tens of thousands of high-net-worth passengers each day and delivers consistent, uninterrupted exposure all year round.
Facing the exit directly, the light box meets passengers’ line of sight with an unobstructed distance of 3 to 5 meters. Its large-format visuals are clear and striking, commanding involuntary visual attention and preventing audiences from actively skipping the advertisement. Passengers spend an average of over 40 minutes waiting on-site. While exiting, they are in a relaxed state free from informational distractions with highly focused attention, leading to far deeper advertisement retention than conventional media placements. The single exposure duration is 3 to 5 times that of standard advertising locations.
This location controls the core passenger communication gateway on the arrivals floor, enabling brand messaging to reach newly landed passengers the instant they arrive and capture the audience’s first visual memory upon entering Zhuhai. The powerful visual impact of its large-format display paired with precise information integration can be combined with formats such as LED screens to create a multi-sensory immersive experience and boost secondary communication potential. It can also be deployed alongside other airport media to build a full-link communication system spanning "arrival – waiting – departure".
The arrival exit area is the convergence point with the densest passenger flow for both arrivals and departures. The media placements are elaborately planned within the optimal viewing range where passengers can see them at eye level or a slight upward glance. The large-format screens form an imposing visual matrix in the spacious and bright arrival hall. The high-intensity exposure to information guarantees that passengers will repeatedly receive brand messages within a short period no matter when they arrive.
Relying on a steady and continuously expanding passenger base, the media assets feature long-term growth potential and high investment certainty. Boasting high-certainty foot traffic, prime locations and efficient communication performance, they constitute high-quality media assets for investment in the Northeast region. Brand premium among target audiences rises by 15% to 23%, and conversion value outperforms that of other scenarios. Such media enables both brand image building and precise conversion, delivering steady returns and maximized regional value.
Arriving passengers generally have clear business or travel purposes. Having just completed their air travel, they are in a relatively relaxed state yet highly sensitive to their surroundings. At the critical moment when passengers are about to leave the airport and enter the city, the light boxes at the exit can accurately capture their attention. This group typically possesses strong purchasing power and high social standing. Media display at this location serves not merely as information dissemination, but also as an efficient way to reach high-net-worth individuals.
