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- Media Map
| Area：Zhuhai | Type：airport | Frequency：0 |
| Address：Zhuhai Jinwan Airport | Format：Light box | Duration：0 |
| Location：1F Domestic Arrival Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：11.960m*3.200m | Min Period：year |
This media installation is situated in the public area of the domestic arrivals hall on Level 1 of Terminal T1 at Zhuhai Jinwan Airport. Located at a key thoroughfare where passengers proceed to the terminal exits and connecting transport zones after collecting their baggage, it sits within a core visual zone densely traversed by domestic arrival passenger flows. It can fully reach all domestic arriving passengers and serves as a vital brand display window before travelers depart the airport, greatly boosting passengers' interactive experience and depth of memory.
The main central corridor of the arrivals hall constitutes an indispensable core node for passengers who have retrieved their luggage, walking out of the terminal and heading to transportation hubs. It achieves 100% coverage of all domestic arrival passenger flows. Occupying the central visual axis of the arrivals hall, this spot acts as the final brand impression touchpoint for travelers landing in Zhuhai prior to leaving the terminal. The passenger flow here is concentrated with no diverging routes or visual obstructions, delivering highly stable scene exposure.
As the last core visual touchpoint for passengers arriving in Zhuhai before they exit the terminal, it firmly holds a prime visual position at the city’s welcoming gateway. It consistently reaches tens of millions of Bay Area passengers annually with a massive and steady exposure base. Throughout passengers’ walk from baggage carousels to exits, the advertising content remains within their horizontal line of sight, generating seamless, uninterrupted and comprehensive visual continuity. The advertising impression frequency hits 3 to 5 times per minute.
The Domestic Arrivals Hall on Floor 1 is an indispensable passage for passengers after disembarking. Passengers tend to stay here for an extended period with few visual distractions. This media placement achieves 100% coverage of all domestic arrival passenger flow, delivering unavoidable exposure. Meanwhile, Zhuhai Jinwan Airport handles an annual passenger throughput of over ten million. Its passenger base mainly consists of business and leisure travelers with strong overall purchasing power. Drawing on this massive passenger volume, the dynamic light boxes create an outstanding foundation for brand exposure.
Passengers move at a leisurely pace through this area, feeling physically and mentally relaxed upon the conclusion of their journeys, which makes them more receptive to surrounding advertising messages. Unlike the numerous static advertisements across the airport terminal, dynamic visual effects actively capture pedestrians’ attention, effectively extending meaningful exposure duration and strengthening brand recall. With the implementation of the T2 Terminal expansion plan, the airport’s passenger handling capacity will be greatly enhanced, creating upward potential for the long-term exposure value of this media asset.
This dynamic light box represents a scarce and differentiated media resource within the arrivals hall, standing distinctly apart from the homogeneous static advertisements elsewhere in the terminal. Its unique dynamic visual impact boasts far stronger eye-catching power than conventional light boxes, maximizing distinctiveness for brand visibility. Situated along the core pedestrian route for exiting passengers, the placement captures the full volume of passenger flow with an enormous exposure base. Immersive dynamic displays deeply reinforce brand impressions, outperforming standard static advertisements by a notable margin.
