Media Resources

The large screen stands prominently in the square with an unobstructed prime position, free from any buildings or green plants blocking the view. It features a 360° open viewing angle and serves as the only giant outdoor LED landmark in the square. All residents visiting the square for leisure will pass through its visible range. Travelers spend extended time queuing, waiting for vehicles and transferring between transport routes here, which greatly boosts brand exposure and audience memorability.

The overhead double-sided LED advertising matrix directly above the exit passage forms a continuous brand visual corridor. As the core mobile matrix media on the exit floor, this largest single advertising carrier resource is only available as a complete package and cannot be split for scattered individual placements.

Full-screen media displays are installed in the east and west arrival lobbies of the arrivals floor, with single screen areas of 90 square meters and 46 square meters respectively. They precisely capture all passengers exiting the arrivals area to create a funnel effect. The screens deliver excellent visual performance with zero obstructions and no interference.

Located on the core wall of the main passage in the East Entrance Hall on the second floor of Guangzhou South Railway Station, this spot is the only mandatory passage for passengers taking escalators upstairs to reach security check turnstiles with no branch paths for traffic diversion, capable of covering 100% of all departing passenger flow in the eastern area.

A large screen is mounted directly above the entrance for incoming passengers. The display remains visible overhead throughout passengers' entire journey—from climbing stairs to walking toward the ticket gates. Its visuals can be seen from a long distance, and passengers cannot avoid viewing it while queuing for identity verification or waiting to enter the station, resulting in an advertising reach rate exceeding 98%.

Large screens occupy the primary visual touchpoint for passengers entering the station, serving as the first brand imagery visitors see upon arrival. Passengers can view them from multiple vantage points throughout their journey—when slowly driving down the elevated drop-off road, walking through station entrance corridors, and queuing for security checks—generating triple exposure effects: long-distance visibility, sustained display, and repeated viewing.

As the core structural columns of the terminal hall are essential sightlines that passengers cannot avoid, the advertisement reach rate is nearly 100%. The waiting hall features a high, open ceiling and unobstructed space with no shops or crossbeams. The light box design enables clear visibility from near and far with unblocked viewing angles and zero blind spots for communication, delivering all-round multi-angle display.

Media booths are symmetrically arranged on the east and west sides of the main hall, covering all passenger exit diversion routes. Whether passengers head for the east or west exit, transfer to the metro, or wait for online car-hailing services and taxis, they will pass by light box advertising spots within short distances, with no detour blind spots and no missed passenger flow.