- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：high-speed railway | Frequency：0 |
| Address：South Station North Road, Panyu District | Format：Light box | Duration：0 |
| Location：East and west sides of the first-floor arrival hall | Min Qty：3 | Operating Time：0-24o'clock |
| Size：2.19*4.94 | Min Period：month |
The media panels are mounted on the surfaces of columns on the east and west sides of the arrival hall on the first floor, directly facing the passenger flow route of exiting travelers to form a continuous visual corridor. After passing exit security checks and before transferring to transportation connections, passengers stay for an average of over 3 minutes, enabling 100% involuntary audience reach—far superior to metro and other advertising scenarios. This grants brands ample time for audiences to absorb promotional information. Leveraging the dual approaches of "emotional resonance and visual impact", the advertisements boost brand memory retention by more than 50% compared with standard out-of-home ads.
The media features a full-column wrapped internal lighting design, with each column offering a viewing angle of nearly 180 degrees. Travelers can clearly view the ad visuals from any direction without blind spots. The light boxes are installed at eye level for humans. Whether passengers are walking, pausing to check transfer directions, or queuing for connecting transport, they face the visuals up close for extended periods and continuously absorb brand messages. The displays quickly capture the attention of passing crowds and leave lasting brand impressions on travelers in a short time.
Upon exiting the station, passengers need to check directional signs, wait for relatives and friends, or transfer to the metro or taxis, resulting in an average dwell time of 8 to 15 minutes. Repeated ad exposures deliver high memory retention rates. The hall boasts an open layout and ample ceiling height, with no low shops or clutter obstructing the light box visuals; brand information can be clearly recognized from a long distance. As full-coverage static illuminated light box media targeting all arriving passenger flows across the station, these columns represent prime high-traffic interception advertising resources on the arrival floor.
As the advertising media matrix with the highest density and most comprehensive visual coverage in national high-speed railway exit scenarios, its media advantages are built on four core dimensions: spatial exclusivity, precise audience targeting, technical stability and brand conversion capacity. It forms an irreplicable offline communication stronghold that can subtly enhance brand credibility and premium perception, helping brands establish a solid image in consumers' minds.
Clusters of pillars on the east and west sides of the exit hall on the first floor of Guangzhou South Railway Station line the left and right sides of the central passage. They serve as the mandatory thoroughfare for all arriving high-speed rail passengers exiting the station, commuters transferring to Metro Lines 2, 7 and 22, and crowds waiting for online car-hailing and taxis. Connecting escalator exits, east and west station exits and waiting zones for shuttle vehicles, these pillars capture all arriving passenger flows simultaneously from two directions, making them benchmark static matrix media in the exit hall. Each independent package consists of three panels, which can be deployed as single sets or combined as a full east-west package for amplified marketing impact.
The media covers all high-speed rail arrival and departure trips throughout the day, encompassing weekday commuter crowds as well as tourist and visiting crowds during holidays. Extended lighting hours can be arranged as needed during peak travel seasons such as Spring Festival travel rush and summer transport peak to ensure full exposure to peak passenger volumes. Unlike scrolling dynamic LED media, wrapped pillar light boxes feature fixed images for long-term display without blank intervals between content rotations. Passengers can repeatedly receive brand information during their trips to and from the station, enabling more stable and long-lasting retention of brand memory.
