Landmark Large Screen at West Entrance, 3rd Floor of Guangzhou South Railway Station
Reach the pinnacle of the city and showcase the brand's prestige to the fullest
- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：high-speed railway | Frequency：300 |
| Address：South Station North Road, Panyu District | Format：large screen | Duration：10s |
| Location：West Entrance, 3rd Floor | Min Qty：1 | Operating Time：7-22o'clock |
| Size：24*5 | Min Period：month |
The West Entrance is the main drop-off area for private cars and taxis with an extremely large passenger flow. This location can fully cover all passengers entering the station via the West Entrance and secondarily cover part of the crowd using the East Entrance. Given the high proportion of business travelers in this zone, it can instantly capture the attention of passing pedestrians with strong visual impact, making it ideal for large-scale brand launch campaigns.
The 24-meter ultra-long horizontal giant billboard on the station drop-off platform is clearly visible dozens of meters away. It horizontally spans the entire station entrance with an unobstructed view free of columns, shops or canopies. Travelers go through three consecutive scenarios: slow vehicle drop-off, walking through the station corridor, and queuing for security checks. This creates three layers of repeated exposure: first sight from a long distance, lingering attention at medium range, and direct face-to-face contact up close, repeatedly reinforcing brand memory within a short period and delivering far more complete information than transient media along narrow passageways.
This spot boasts high-quality, homogeneous passenger demographics dominated by high-end travelers using private cars, online car-hailing services and taxis, effectively minimizing dilution from mass daily commuters. Its core audience consists of business elites aged 18 to 45, interprovincial tourists, bay area commuters and quality-focused home returnees, perfectly matching mid-to-high-end brand promotion for automobiles, premium fast-moving consumer goods, urban cultural tourism, government and enterprise image building, and more. As travelers pass through slow-speed alighting, station access on foot and security queue stages throughout their entry process, the brand gains in-depth repeated exposure to achieve an exceptionally high brand recall rate.
This area is actually an elevated drop-off platform through which passengers enter the waiting hall. The landmark large screen installed above it serves as the core outdoor advertising carrier with the strongest visual impact and social communication power among all high-speed railway stations nationwide. Facing the station name sign of "Guangzhou South Railway Station", it sits at the absolute visual center of passengers' inbound flow and acts as the visual focal point for all arriving travelers, jointly forming a brand exposure hotspot that catches people's eyes the moment they enter the station.
Positioned at the station's iconic entrance facade, the single large screen delivers a stunning exclusive brand visual to showcase the strength of top-tier brands. When passengers enter the station and take souvenir photos, the advertising imagery will naturally appear in their shots. Real-life photos and short videos are spontaneously shared on WeChat Moments and short-video platforms, realizing dual communication effects of offline exposure and online viral spread. It expands the brand's communication circle at a low cost and stands as a scarce core media inside the station with self-propagation attributes.
Passengers can see the large screen throughout their entire journey: slowing down on the elevated drop-off area, walking along the long inbound corridor, and queuing up for security checks. This creates three consecutive layers of exposure: first glance from a long distance, lingering viewing at a medium distance, and direct close-up viewing. Unlike fleeting advertising media in passageways, it achieves high-frequency repeated exposure across multiple scenarios, continuously deepening brand impressions and greatly improving passengers' brand memory retention, bringing more solid communication penetration effects and capturing passengers' brand awareness ahead of competitors.
