Media Resources

Passengers spend an average of 15 to 40 minutes waiting in the station. They repeatedly look straight at the large screens while resting and waiting for ticket checking. They can be exposed to advertisements multiple times during a single trip, resulting in far higher retention of advertising information than short-duration media in passageways.

After entering the station, passengers first check their train numbers and locate the departure gates. They will voluntarily stop for 3 to 8 minutes, stand close to view the screens at eye level to obtain information. In this scenario, passengers demonstrate extremely high receptiveness to advertisements, without the sense of forced resistance triggered by outdoor advertising.

Located on both sides of the train schedule display screens in the lobby, this area naturally draws passengers' attention while they queue for security checks, locate boarding gates and wait for trains. It achieves 100% coverage of all waiting passengers with no blind spots, capturing the first visual impression of travelers on their journeys.