Media Resources

The huge digital light boxes above ticket gates deliver sufficient single effective exposure time. Combined with high-frequency daily loop playback, they repeatedly strengthen brand memory, achieving far superior ad retention effects compared to short-duration corridor advertising media inside stations.

As functional media on the platform floor, it serves the dual purposes of station guidance signage and commercial display. Situated close to platform staircases, barrier-free elevators and passenger queuing areas, it remains continuously visible to travelers throughout their waiting, passing and boarding processes, making it a rare immersive communication spot tailored to the riding scenario inside the station.

This spot is located at the prime pre-entry checkpoint ahead of the station. It precedes downstream media such as waiting seats, ticket gates and central large screens, capturing passengers' first visual impression during their trip. It establishes brand awareness in the early stage of passengers' travel, with a higher exposure priority than most advertising spots inside the station.

The outdoor advertising spotlight at Shenzhen Station features minimal media clutter, effectively reaching daily arriving and departing passengers. It strengthens audiences' initial brand impression of enterprises, expands brand exposure, and continuously boosts enterprises' core brand competitiveness.