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| Area：Guangzhou | Type：high-speed railway | Frequency：300 |
| Address：South Station North Road, Panyu District | Format：large screen | Duration：10s |
| Location：East Entrance on the Second Floor | Min Qty：1 | Operating Time：7-22o'clock |
| Size：24m × 5m | Min Period：month |
Occupying the prime visual high point above the entrance archway of the East Station Hall, this is the only giant screen of its standard size across the entire station. Suspended directly above the entry turnstiles, it seamlessly integrates with the iconic steel dome of Guangzhou South Railway Station, unobstructed by columns, walls or signage. Its full visuals can be clearly captured from a distance of 50 meters. As the only panoramic brand display along the passenger entry flow in the East Zone, it stands apart from scattered small screens and pillar-wrapped displays inside the station, boasting an irreplaceable brand presence and landmark value.
Passengers arriving at the turnstile area queue up for ID verification, with an average dwell time of 3 to 8 minutes. While waiting, their lines of sight naturally drift upward to the large screen, leaving them unable to avoid the advertising visuals, resulting in an overall exposure rate exceeding 98%. The display operates round-the-clock in line with the station’s opening hours, cycling each 10-second ad clip 300 times per day on a consistent rotation schedule. Dynamic light and visuals deliver far greater appeal than static light boxes, granting passengers ample time to fully absorb core brand messaging and significantly boosting brand recall and conversion potential.
Guangzhou South Railway Station handles over 170 million arriving and departing passengers annually, with a regular daily passenger flow of 470,000. Daily passenger volume surges above 610,000 during the summer travel peak. The station entrance consistently serves more than 200,000 departing passengers each day, with sustained peak passenger traffic from 7:00 to 22:00. Morning peaks draw business travelers, midday and evening peaks attract family tourists, and intercity travelers gather in large numbers during holidays. Its core audience primarily consists of Bay Area business executives, government and enterprise staff, Hong Kong and Macao tourists, middle-class families, and young high-spending consumer groups.
This advertising spot occupies the core traffic route that all passengers must pass to enter the station. All eastbound passengers heading into the station cannot avoid seeing the ad throughout their entire journey of going upstairs, undergoing ticket verification and queuing, resulting in a mandatory exposure rate of over 98%. The large screen is mounted high above the doorway without any pillars or other billboards blocking the view, allowing its full visuals to be clearly seen from a distance of 50 meters. Serving as the first touchpoint for passengers to receive brand information upon station entry, it covers all core departure routes and ranks as the top-priority core advertising spot with the densest foot traffic in the eastern zone of the South Railway Station.
The passenger flow routes of the East Entrance and West Entrance are completely separated. This large screen exclusively targets foot traffic from the eastern zone with no audience diversion caused by advertisements at the West Entrance. Located far from concentrated commercial advertising areas featuring catering, retail and entertainment outlets, the spot faces no visual competition from other large screens of the same specification within the station. Passengers’ attention is fully focused on the screen, delivering a clean brand communication environment that greatly reduces interference from competing advertisements and strengthens exclusive brand recognition among viewers.
High-speed rail hubs serve as national-level transportation landmarks. Core landmark large screens inside stations inherently shape public perceptions that associated brands are authoritative, high-end and powerful. Passengers encounter the brand message the moment they enter the station—before all other advertising displays in waiting halls and ticket gates—achieving early mental imprinting and forming a favorable first impression of the brand. This spot boasts a lower cost per thousand impressions, precisely targeting high-value crowds with strong purchasing decision-making power and high conversion potential. Its traffic stability far outperforms fragmented online ads, lifting brand message recall by more than 30%.
