Media Resources

Sited at the core of the arrival-floor exit lobby of Hangzhou East Railway Station, this spot sits on the mandatory traffic route for all passengers leaving the station. As a prime advertising location, it instantly captures the attention of exiting foot traffic and delivers efficient exposure of brand messages the moment travellers depart the station.

As the exclusive giant horizontal LED screen for the West Exit, it stretches across the main passage of the hall. Suspended at a semi-high altitude without any supporting columns or storefront obstructions, the screen remains within the direct line of sight of passengers throughout their entire walking route after exiting the station, making it impossible for them to avoid noticing it. Its forced exposure rate far outperforms scattered media such as wrapped passage pillars and small light boxes.

The prime media space on the side of the basic platform floor is the first advertising medium visitors see when arriving in the city and the last one they catch sight of before leaving. It fully covers all departing and arriving passengers with an extremely high audience coverage rate. Its huge screen displays every intricate detail and delivers a stunning visual impact, cementing a brand image of "premium stature and top-tier quality" deep in people’s minds.

The media can simultaneously reach people waiting on the platform and passengers transferring at the station, covering both arrivals and departures without any blind spots. Passengers typically wait for 2–6 minutes, during which they can repeatedly see brand messages up close, making the retention of these messages far higher than that of quick-hit media in passageways.

The media occupies the only main vertical transfer route on the platform, covering passenger flow in both directions—departures and arrivals—ensuring that all passengers riding or transferring are 100% reached, with no blind spots on the platform at any time.

This media gives travelers the first and last glance upon arriving in Hangzhou by high-speed rail. With strong, layered exposure and a powerful visual impact, it ensures 100% coverage of departing, arriving, and passing travelers. The media can boost and enhance advertising influence, making it an excellent vehicle for building brand image.

The lightbox faces the escalator going up / Passengers naturally look straight at the ad while riding the escalator, with a viewing time of 5–15 seconds, unobstructed and without distractions. Compared to side-hanging media along the passage, the efficiency of receiving the information is significantly improved, leaving a deeper brand impression.

This media is located in a rare premium spot at the interchange level of entry and exit, directly facing the crowd coming in and out of the station. It ensures high visibility and effective communication, strongly impacting the audience. The wall lightbox at the exit aligns well with passengers' line of sight, allowing them to view the display up close, offering a very high reach and strong visual impact.