Media Resources

The huge digital light boxes above ticket gates deliver sufficient single effective exposure time. Combined with high-frequency daily loop playback, they repeatedly strengthen brand memory, achieving far superior ad retention effects compared to short-duration corridor advertising media inside stations.

As functional media on the platform floor, it serves the dual purposes of station guidance signage and commercial display. Situated close to platform staircases, barrier-free elevators and passenger queuing areas, it remains continuously visible to travelers throughout their waiting, passing and boarding processes, making it a rare immersive communication spot tailored to the riding scenario inside the station.

After exiting the station, passengers have concluded their trips and feel relaxed, free from the anxiety of rushing to catch trains when entering the station. They take a gentle walk along the ramps for 4 to 9 minutes, with ample spare attention to absorb advertising information. The depth of brand recall and message receptivity here are far superior to the high-pressure rush scenarios inside the station.

This passageway is the one-way exit route exclusively for passenger flow on the east side. There are no branch passages for diversion or alternative detours. It independently captures all arriving passenger flow at the east side of Shanghai Railway Station, serving as the primary core advertising touchpoint where travelers first arrive in Shanghai and access urban information.

Located on the core wall of the main passage in the East Entrance Hall on the second floor of Guangzhou South Railway Station, this spot is the only mandatory passage for passengers taking escalators upstairs to reach security check turnstiles with no branch paths for traffic diversion, capable of covering 100% of all departing passenger flow in the eastern area.

As the core structural columns of the terminal hall are essential sightlines that passengers cannot avoid, the advertisement reach rate is nearly 100%. The waiting hall features a high, open ceiling and unobstructed space with no shops or crossbeams. The light box design enables clear visibility from near and far with unblocked viewing angles and zero blind spots for communication, delivering all-round multi-angle display.

Media booths are symmetrically arranged on the east and west sides of the main hall, covering all passenger exit diversion routes. Whether passengers head for the east or west exit, transfer to the metro, or wait for online car-hailing services and taxis, they will pass by light box advertising spots within short distances, with no detour blind spots and no missed passenger flow.

Digital light boxes are symmetrically arranged on the core walls above the security inspection area of the west station entrance hall and on both sides of the train schedule display boards, serving as a core visual spot that passengers must pass through when completing real-name verification and security checks to head to the waiting area.