Media Resources

The media spaces above the commercial zones on both sides of the lobby feature large display areas. Full-screen presentations deliver a powerful visual impact and target high-spending crowds. The displays are visible across the entire arrival lobby, enabling repeated exposure for passengers passing through security checks. Digital media incurs zero costs for content rotation, offering superior cost-effectiveness.

After exiting the station, passengers have concluded their trips and feel relaxed, free from the anxiety of rushing to catch trains when entering the station. They take a gentle walk along the ramps for 4 to 9 minutes, with ample spare attention to absorb advertising information. The depth of brand recall and message receptivity here are far superior to the high-pressure rush scenarios inside the station.

This passageway is the one-way exit route exclusively for passenger flow on the east side. There are no branch passages for diversion or alternative detours. It independently captures all arriving passenger flow at the east side of Shanghai Railway Station, serving as the primary core advertising touchpoint where travelers first arrive in Shanghai and access urban information.

The station-front square is spacious, unobstructed and free of columns or building blockages, delivering an immersive visual impact. It fully covers the square waiting areas, bus stops, taxi holding lots and all traffic along Moling Road. Featuring long-distance visibility with no blind spots, it enables precise passive exposure of visuals to passengers during their waiting time.

Located in the central core area of the waiting concourse, this spot serves as an indispensable gathering hub for passengers after station entry and security screening. Within the naturally enclosed space of high-speed rail stations, this position captures and covers 100% of all waiting passenger flows, enabling mandatory exposure and in-depth penetration of brand messaging throughout passengers’ dwell time.

Located at the central core of the arrivals floor and right by the exit of the metro transfer passage, this exclusive blockbuster media outlet covers all crowds exiting the arrivals floor, metro transfer passengers and terminal transfer travelers. Boasting an optimal location and cutting-edge latest format, it sits on the only mandatory route for all passengers who cannot avoid viewing it, and delivers stunning naked-eye 3D visual effects with tremendous impact.

Unified display boards are installed at eye level for comfortable viewing. Their dual-side layout along walkways covers passenger flows moving in both directions simultaneously, delivering clear and complete visuals from both near and far distances. Continuous placement of these boards creates a full-length brand corridor spanning the entire exit passage, generating an immersive visual surround effect.

It is located on the wall of the main exit core passage on the arrival floor of Hongqiao Railway Station. All passengers arriving by trains exit through this passage with no branch diversion routes and no blind spots for exposure. It serves as the final long-distance immersive communication scene for travelers before they arrive in Shanghai and exit the transport hub, ranking as a core prime fixed media resource on the arrival floor of Hongqiao Railway Station.