Media Resources

The media is located in an open lobby inside the venue with no columns or walls for obstruction, enabling a full 360° viewing range without any blind spots. Pedestrians passing by from all four directions—east, west, south and north—can view the advertising screen in its entirety.

The north-south and east-west passageways of the waiting hall, located at the core of the departure floor, all converge here. There are no columns or walls blocking the view. The 360° circular column structure enables 100% visibility across the entire waiting area without any blind spots for signal transmission.

Leveraging the advantages of Nanjing South Railway Station as a national-level transportation hub, the station receives an annual passenger flow of over 110 million people, with a stable daily passenger volume of more than 300,000 and a peak volume exceeding 400,000 during holidays. The massive and steadily growing floating passenger flow serves as an inexhaustible asset of communication traffic for media.

Passengers will pass through this spot many times while waiting for inquiries, resting before their trains, and traveling to and from ticket gates. A single passenger may view the advertisements 3 to 8 times during one trip, resulting in far deeper memory retention than media viewed briefly while passing through corridors.

The large screen is located at the visual focal point of the hall. Passengers traveling from the four directions (north, south, east and west) can view it at eye level without any visual obstructions, achieving 100% coverage of all waiting passengers in the waiting hall. Travelers will repeatedly see the screen multiple times during their entire journey, including entering the station, waiting for trains, checking tickets and leaving.

The media features a symmetrical dual-screen layout with one screen on the north and one on the south, matching the two major inbound passenger flow routes at the north and south sides of the station. There are no detour passages or split passenger flows. Advertising placement on both screens can fully capture all inbound passengers of the entire station and achieve full coverage of all passenger traffic.

While passengers take the escalator down to exit the station, their line of sight is fully directed at the large screen with no detours or split pedestrian flows. This enables 100% passenger exposure capture, making it a scarce closed-loop traffic media resource on the station arrival floor.

The waiting hall is the only area in the entire station where passengers stay for extended periods. The average dwell time of travelers exceeds 30 minutes, making it a prime communication venue featuring high audience focus, low environmental distractions and strong rigid demand.