Media Resources

The central core visual media in the arrival hall differs from the scattered media spots on both sides. It occupies the prime visual zone at the heart of the hall, with unobstructed views from left to right and full coverage front and back, forming an iconic digital media matrix visible to passengers throughout their entire exit journey.

Located on the exit floor at the gateway of Guangzhou South Railway Station, it serves as the first visual touchpoint for travelers arriving in the Greater Bay Area. The dynamic display on the large screen exudes a premium texture. The spacious lobby features no columns or barriers to block views, with the screen installed at an optimal eye-level height that allows all visitors, near and far, to view the content in full without any blind spots.

The transfer lounge features a quiet and private environment, free from the noisy crowds and hurried foot traffic found in arrival and departure corridors. Passengers typically wait between 15 and 60 minutes during transfers, mostly sitting quietly to rest or handle temporary work, with ample spare time to voluntarily engage with information displayed on the screens.

After exiting the station, passengers pull or carry their luggage and move at a leisurely pace with relaxed mindsets. Their average transit and dwell time ranges from 5 to 15 minutes. Passengers can view advertisements 2 to 3 times repeatedly throughout their journey. Such short-duration, high-frequency immersive exposure delivers far stronger brand retention than transient advertising media in passageways.

Mandatory visual monitoring points for passengers to complete real-name verification and queuing security checks. Images can be viewed clearly and stably from near and far in crowded areas of the lobby with no column obstructions, providing an unobstructed line of sight throughout queuing, passage and departure.

This media outlet is classified as S+ tier with a daily release frequency of over 300 times. It is installed above the VIP waiting area in the departure lounge. Each screen in the connected matrix covers an area of more than 80 square meters, gathering high-end business and leisure VIP passengers. It delivers an immersive viewing experience at close range, occupies the central prime position, and boasts outstanding visual appeal.

As the first visual focal point for passengers entering the waiting area, it can precisely cover all passenger flows across waiting, ticket checking, transfer and rest zones. It achieves full-space saturated exposure of the entire hall without multi-screen combinations, making it an irreplaceable core visual communication carrier inside the station.

The ticket check gate is the gathering area at the end of the passenger waiting zone. Passengers usually queue up dozens of minutes in advance, staying in an idle state with few distractions and full concentration. Their long dwell time and focused attention greatly boost brand recall and content penetration rate.