Media Resources

Passengers in the waiting hall are generally in a waiting state with an average stay of 10 to 15 minutes. The central digital screen is right within their line of sight, enabling each person to view the advertisements 3 to 5 times on average, which greatly boosts the reach and memorability of advertising information.

Digital light boxes are symmetrically arranged on the core walls above the security inspection area of the west station entrance hall and on both sides of the train schedule display boards, serving as a core visual spot that passengers must pass through when completing real-name verification and security checks to head to the waiting area.

The elevated drop-off platform at West Square is a dedicated route for vehicles to stop briefly and depart immediately, serving as the first visual focal point for all passengers entering the station via West Square. Giant light boxes are mounted on the core main wall of the drop-off platform, directly facing the alighting area with a 100% pedestrian exposure rate.

The East Entrance Hall is an independent station building space, completely separated from passenger flows in the West Square. The large screen occupies the highest visual level in the hall with no obstructions from shops, columns or signboards. All passengers must pass through this area when entering the station, leaving no blind spots where the screen could be overlooked.

The media is located on the West Drop-off Platform, a mandatory passage for inbound passengers with 100% coverage and zero audience loss. It targets taxi and private car crowds on the main elevated floor. Featuring a large display area, the media delivers strong visual impact to showcase corporate strength and brand image. Its oversized size and striking visual effects effectively generate powerful brand influence.

As the only mandatory area for ticket processing, passengers spend an average of 3 to 10 minutes queuing for ticketing services while waiting stationary. All offline travelers have no alternative routes and will actively pay attention to the large screen information. Positioned in the core visual zone of the hall, the large screen is unobstructed by columns or walls, delivering full-coverage mandatory visual exposure with no blind spots, and its exposure coverage far exceeds that of the station corridors.

This media outlet is an S+ grade platform with a daily release frequency of over 300 times. The media space, covering an ultra-large area of more than 25 square meters, is located right in the center of the second floor of the North Entrance. Situated on the main passenger flow route of the North Entrance, it sees heavy foot traffic and reaches most passengers entering the station and waiting for trains at Beijing West Railway Station.

Located in the prime core area on the east side of the main waiting hall on the second floor, adjacent to the east ticketing and waiting zone and the main inbound passage, it serves as a core digital matrix media covering all departing passengers of the entire station, being a scarce connected giant visual media inside the station.