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- Media Map
| Area：Jiaxing | Type：high-speed railway | Frequency：0 |
| Address：Jiaxing South Station, Changshui Subdistrict, Nanhu District | Format：Light box | Duration：0 |
| Location：Top of Escalators on Platform Floor, Jiaxing South Railway Station | Min Qty：5 | Operating Time：0-24o'clock |
| Size：2.33m×2.53m | Min Period：month |
Located at the lintel core of platform stair and escalator entrances and exits, this spot serves as the sole mandatory hub connecting the concourse waiting area to the platforms, and platforms to the arrival floor. All arriving passengers must pass through this stairwell when heading upstairs to exit the station, making it the first visual sight upon arriving in Jiaxing. With no diverging passages or detour routes, it achieves 100% coverage of two-way passenger flow. Positioned at an ideal eye-level viewing angle for passing travelers, it creates a naturally forced viewing scenario where passengers can fully absorb brand information without intentionally stopping.
Leveraging Jiaxing South Station’s status as a core transportation hub in the Yangtze River Delta, this location draws massive high-quality business and tourist passenger traffic. Its core audience consists of young and middle-aged people aged 18 to 45, mainly high-end cultural tourism visitors and middle-class returnees who hold high academic credentials, enjoy high incomes and possess strong purchasing decision-making power. Departing passengers are ideal targets for high-unit-price industries including real estate, automobiles, finance and home furnishings. A single advertising medium covers both outbound and inbound consumer groups, delivering consistent passive brand exposure with an extremely high effective ad reach rate.
The fully embedded light box features a seamless, unobstructed display with clear visibility from 30 meters away, delivering an intense visual impact. Combining the inherent display strengths of wall-mounted light boxes with high-definition imagery, it quickly captures travelers’ attention. Passengers have ample time to view the high-definition visuals and absorb advertising messages, significantly boosting brand recall and information absorption, forming striking visual impressions that embed brand messages deep into audiences’ minds in a short time.
This media placement is one of the few in the station that covers both departing and arriving passenger flows simultaneously, mapping out the complete travel route of passengers entering and exiting Jiaxing. Downbound passengers reach the platform via corridor escalators to wait for trains, while upbound arriving passengers take escalators upstairs to exit the station. Both groups must pass through the escalator entrances with no separation of passenger flow. Travellers visiting Jiaxing will encounter the advertisements twice during their round trips, deepening brand recall and forming a closed-loop communication effect of "first impression upon arrival and final touch before departure".
The escalator header light boxes on the platform floor are a scarce set of lintel-style media targeting two-way passenger flows inside the station. Boasting three core strengths — a premium eye-level viewing angle unavoidable for all passengers heading to and from platforms, full coverage of both departing and arriving crowds, and integrated continuous display for widespread brand exposure — they can showcase Jiaxing’s urban image to incoming tourists while precisely reaching business travellers leaving the city. They serve as premium core platform resources for brands to engage cross-Yangtze River Delta travellers moving in both directions and build a full-chain advertising layout.
These light boxes represent a rare integrated media set covering two-way passenger flows across the entire platform area. They feature four core advantages: forced visual exposure, full passenger flow coverage throughout the travel journey, contiguous large-scale brand display, and access to high-value target audiences. They can act as foundational long-term brand positioning spots or core resources for short-term intensive marketing campaigns, making them the optimal advertising assets for brands to capture both inbound and outbound passenger flows in Jiaxing and complete the full-station end-to-end communication matrix.
