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- Media Map
| Area：Jiaxing | Type：high-speed railway | Frequency：0 |
| Address：Jiaxing South Station, Changshui Subdistrict, Nanhu District | Format：bulletin board | Duration：0 |
| Location：Platform 1, Jiaxing South Railway Station | Min Qty：2 | Operating Time：0-24o'clock |
| Size：9.63m×3.24m | Min Period：month |
As one of the core platforms of the high-speed railway station, the giant billboards can seamlessly accommodate the heavy passenger flow on the platform and deliver powerful exposure of brand information to passengers the moment they wait for trains or alight. Passengers have no way to avoid the advertisements while waiting for trains, boarding and alighting, or walking along the platform. They view the ads repeatedly during the 3 to 8 minutes the train stays at the station, and the effective viewing duration per person far exceeds that of advertising media in waiting halls. There are no cluttered overlapping advertisements on the platform; two giant billboards occupy the entire wall, featuring exclusive brand visuals that deliver high brand retention.
The station’s passenger flow mainly consists of middle-to-high income groups aged 18 to 40, primarily including business travelers traveling between Shanghai and Hangzhou, cultural and tourist visitors from the Yangtze River Delta, intercity commuters, and people visiting relatives during holidays. The audience boasts strong purchasing power and refined aesthetic tastes, precisely matching the communication needs of mid-to-high-end brands such as automobiles, real estate, finance, high-end home furnishings, premium wine and tea drinks, and urban cultural tourism. The billboards can deeply cultivate the local Jiaxing market while covering the Yangtze River Delta urban agglomerations of Shanghai, Jiangsu and Zhejiang.
Passengers see the advertisements multiple times in a single trip, and repeated exposure strengthens brand awareness with a prominent cost advantage for thousand-person impressions. The billboards feature large-format screens set at a moderate height above the ground, enabling clear recognition from long distances, making them ideal for striking displays of brand images, themed visuals and core slogans. Passengers move at a steady pace through the connecting corridors and also wait in lines before security checks, granting ample time to view the advertisements, reinforcing brand impressions and greatly boosting ad engagement efficiency and brand recall.
The giant billboard on Platform 1 is a scarce core dual-sided large-screen media asset at the main platform inside the station. Boasting four core strengths—dense commuter passenger flow along the Shanghai-Hangzhou line, stunning oversized visuals, full coverage of both arriving and departing crowds, and extended exposure during waiting times—it serves as a showcase for Jiaxing’s urban brand to out-of-town visitors. It is a cost-effective premium advertising resource for brands to capture platform foot traffic and complete the full-link communication matrix within the station.
As "Hecheng Station", the core high-speed rail hub linking Shanghai and Hangzhou and the gateway to Jiaxing, the station sits at the heart of the Yangtze River Delta one-hour commuter circle. It takes merely 20 minutes to reach the downtown cores of Shanghai and Hangzhou, and it sees heavy daily passenger flow as a vital business and commuter transportation hub in northern Zhejiang. Platform 1 is the station’s key stop and departure platform with frequent train services and high-quality passenger groups. It features an exclusive, one-of-a-kind large-screen media asset on the station’s platform floor with no competing equivalent spots, dominating the core visual zone of the platform.
This billboard represents a hub-level media asset featuring high reach, high conversion rate and high premium value. Supported by three-dimensional values including traffic volume, passenger quality and communication efficiency, it enables brands to secure long-term presence and achieve precise conversion, making it a top choice for strategic advertising placements. It is especially ideal for brands aiming to reinforce a high-end image, as every impression reaches core audiences with purchasing decision-making power and willingness to spend.
