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| Area：Jiaxing | Type：high-speed railway | Frequency：0 |
| Address：Jiaxing South Station, Changshui Subdistrict, Nanhu District | Format：Light box | Duration：0 |
| Location：Departure Gallery on the 2nd Floor of Jiaxing South Railway Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5.91m×2.03m | Min Period：month |
The covered bridge features two-way traffic flows: one side serves trains bound for Shanghai and the other for Hangzhou, precisely separating the two major core commuter passenger groups. Light boxes are mounted on both side walls of the passage at a height matching pedestrians’ natural eye level, unobstructed by columns or escalators. Passengers’ gaze naturally falls on the ad displays as they walk, creating a forced-view advertising scenario distinct from static media in waiting halls. As a vital passage for passengers after ticket checking and before boarding, the covered bridge forms the final memory touchpoint for brands prior to departure.
Elevated departure covered bridges connect the second-floor waiting area to ticket gates. Their relatively enclosed walkways constitute the sole visual corridor for passengers heading to platforms, with an average dwell time exceeding 4.7 minutes. This critical decision-making window for travel enables unavoidable, mandatory ad exposure. The brand memory retention rate of advertisements here is 2.3 times higher than that of regular waiting-area media. Installing light box ads in this space delivers powerful forced visibility, guaranteeing passengers fully absorb brand messaging before boarding.
Each standard display panel measures 5.91m × 2.03m. Its long horizontal format fits the narrow, elongated walkways of the covered bridges, offering strong visual extension and high long-distance recognizability. Deploying multiple panels creates an immersive brand corridor. Passengers encounter brand visuals repeatedly as they stroll through, reinforcing brand impressions continuously. The indoor enclosed environment eliminates interference from natural light and weather, delivering consistent, outstanding display performance around the clock. It deeply links brands with the city image of Jiaxing, forming a complete closed-loop communication system.
Located on the core traffic line of the elevated corridor leading to platforms after station security check, this premium continuous long-corridor advertising medium exclusively serves departing passengers inside the station. It acts as the final core visual touchpoint for travelers before they leave Jiaxing and board trains. Leveraging its advantages of being a mandatory passage prior to boarding, high-pure business and tourist passenger groups, and continuous immersive display, it stands out as a high-quality high-speed rail advertising spot for brands to precisely reach travelers in the Yangtze River Delta, deepen brand impressions when people depart Jiaxing, and achieve regular long-term exposure.
The corridor is designed for travelers walking slowly after ticket checking. Passengers carrying luggage move at a gentle pace with focused attention, encountering brand visuals repeatedly throughout the journey to generate high-frequency repeated exposure. As the last critical visual checkpoint before departure from Jiaxing, it builds on the brand awareness formed in the waiting hall, delivers a final round of information reinforcement ahead of trips, and forges an in-depth bond between brands and the city of Jiaxing, enabling a complete communication loop and solid conversion effect.
The light box advertisements on the second-floor departure corridor of Jiaxing South Station constitute exclusive continuous prime advertising media along the boarding route. Benefiting from a one-way non-detour passage running through the entire line, bidirectional separated core business and tourist crowds traveling between Shanghai and Hangzhou, and the visual strengths of long rows of connected large screens, these ads support both flexible single-point placement and full-area campaign creation at an affordable budget with steady exposure. They represent premium corridor advertising resources for brands to accurately target departing business and tourist crowds in the Yangtze River Delta and build long-term regional communication.
