- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Jiaxing | Type：high-speed railway | Frequency：0 |
| Address：Jiaxing South Station, Changshui Subdistrict, Nanhu District | Format：Light box | Duration：0 |
| Location：Second-floor Waiting Room, Jiaxing South Railway Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：7.13m×3.51m | Min Period：month |
Located right next to the passenger lounge, the advertising light boxes allow zero-distance contact with waiting passengers and deliver an extremely compelling visual impact. They can deeply engage audiences and effectively cover all waiting crowds. Unlike advertisements along entry and exit passageways that only get a fleeting 3-second glance from passersby, travelers spend an average of 15 to 60 minutes in the second-floor waiting hall. While sitting and waiting, their eyes linger on the light boxes for long periods, so each person may view the ads multiple times. The effective viewing duration is dozens of times longer than that of passageway advertisements.
Jiaxing South Station is a core transportation hub in the Yangtze River Delta. The station sees a daily average passenger flow of 25,000 people, with peak volumes exceeding 40,000 during holidays. The second-floor waiting hall handles an average of 18,000 departing passengers per day. Passenger numbers surge by over 35% during the Spring Festival, May Day holiday and National Day break. It ranks among the station’s busiest zones for departing travelers. Over 75% of its core audience are young and middle-aged people aged 18 to 45, with 80.9% being short-distance business commuters traveling between Jiangsu, Zhejiang and Shanghai. The rest mainly consist of cultural and tourism visitors heading to Wuzhen and Nanhu, as well as middle-class residents returning to their hometowns.
Light boxes in this area feature ample display space with dimensions of up to 7.13 meters by 3.51 meters. The large-format screens fully showcase every advertising detail and deliver striking visual presentations for brands. Free of obstructions from support pillars and walls, they create a completely unblocked viewing experience with no blind spots. Representing a premium advertising environment characterized by long dwell time and forced visibility, they ensure unavoidable visual exposure for all viewers. The ad recall rate is 2.3 times higher than that of standard waiting-area advertisements.
The average stay duration of passengers in the waiting hall ranges from 15 to 60 minutes. While sitting quietly waiting or pacing to rest, passengers repeatedly view advertising screens, resulting in frequent repeated exposure for each individual passenger. The effective viewing time far exceeds that of conventional media in station passageways. The ample communication duration can fully accommodate detailed content such as brand concepts, campaign policies and store information. It not only achieves shallow brand exposure but also enables in-depth audience cultivation and customer acquisition, greatly boosting the brand memory retention rate.
As premium long-term brand media on the departure floor of Jiaxing South Railway Station, it boasts four core strengths: accurate coverage of high-net-worth passenger groups, ultra-long exposure duration, high-end visual presentation and flexible advertising placement modes. It serves as a core display window for the city's external image, as well as a preferred core advertising resource for brands in the Yangtze River Delta to deepen their presence in the Jiaxing market and capture high-end customers. It is widely suitable for long-term brand occupancy, city image promotion and high-end marketing campaigns.
Light box advertising delivers high investment value, and is especially ideal for brands targeting high-net-worth individuals, business travellers and tourist consumer groups. This advertising format features four advantages: high-quality passenger flow, prolonged exposure, low cost per thousand impressions (CPM) and policy dividends. It stands out for its cost performance among high-speed rail media in central China, acting as an excellent solution for brands to integrate brand building and sales conversion. It is particularly suitable for mid-to-high-end brands rolling out regional or national strategic layouts.
