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| Area：Jiaxing | Type：high-speed railway | Frequency：0 |
| Address：Jiaxing South Station, Changshui Subdistrict, Nanhu District | Format：Light box | Duration：0 |
| Location：Waiting Room on the First Floor of Jiaxing South Railway Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：11.93m×2.28m | Min Period：month |
As the area where passengers spend the longest waiting time when passing through high-speed railway stations, passengers have an average waiting time of no less than 90 minutes. The first-floor waiting hall ensures advertising messages fully reach some departing passengers. Boasting an oversized wall surface and an optimal viewing angle directly facing the rest area, this light box draws passengers' attention with high-definition visuals. The unobstructed line of sight enables in-depth reading and absorption of advertising information, effectively boosting the efficiency of brand message delivery.
After passing security check and entering the station, all passengers must sit and wait for trains and queue up for ticket checking with the screen in their line of sight the entire time, with no diverging passageways. It achieves 100% coverage of all departing passengers in the station. Passengers wait for an average of 40 to 90 minutes. While sitting still or queuing for a long time, they view the advertisements passively and repeatedly. Compared with media in passageways where passengers pass by momentarily, the duration of information reception is more than tripled. This reduces resistance to advertisements and delivers outstanding results in building lasting brand impressions.
This relatively enclosed space creates minimal distractions. It captures passengers' attention with high-definition images for thorough engagement with advertising content and delivers frequent repeated exposures. These advertising spots are rare and irreplaceable, offering comprehensive audience reach at a lower exposure cost per unit time, making them the top choice resource for long-term investment in high-speed rail media.
As a core cross-shaped transportation hub linking Shanghai, Hangzhou, Suzhou and Ningbo in the Yangtze River Delta, it registers a daily passenger flow of over 12,000, with the peak volume exceeding 34,500 passengers during holidays. Its passenger volume ranks among the top high-speed railway stations in northern Zhejiang. The first-floor waiting hall serves as the sole centralized waiting area for all departing passengers of the station without any blind spots for passenger diversion, covering 100% of all outbound travelers. Its audience mainly consists of white-collar workers commuting between Shanghai and Hangzhou for business, as well as merchants engaged in industrial investment promotion, with an extremely high proportion of high-income, high-spending and highly decision-making individuals, whose demographic quality far outperforms that of ordinary outdoor advertising locations in urban areas.
The first-floor waiting hall is the primary gathering space for all departing passengers and constitutes a core strategic advertising venue within the station. Investing in this location enables long-term occupancy of Jiaxing’s top-tier traffic gateway. It not only facilitates deep cultivation of the entire Jiaxing market but also allows low-cost outreach to all urban clusters across the Yangtze River Delta. It caters to long-term strategic demands including regional brand expansion, urban image enhancement and industrial investment planning, boasting remarkable forward-looking layout value.
Endowed with unique scenario advantages and precise audience reach, this venue stands as a premium carrier for brand marketing and promotion. It balances exposure efficiency, high-quality target groups and brand value elevation. Compared with conventional airport advertising spots, it delivers superior cost-effectiveness and deeper communication reach. This irreplicable location delivers extensive brand exposure, and brands securing this spot can gain exclusive occupancy advantages to strengthen their market competitiveness.
